Adding targeted e-zine
subscribers to your list at no cost to you.
By Troy McDonald When I first started my e-zine I wanted
more subscribers. I didn't want to pay a dime for
new e-zine subscribers and I had seen a thing or
two about e-zine ad swaps, so I set out to see
which e-zine owners would swap ads with me.
I contacted some e-zine owners
and while some turned me down, some e-zine owners
wanted to swap and so I was off starting with my
first ad swaps.
Most of the e-zines I swapped
with in the beginning had anywhere from 2-4 times
the subscribers I had, so I had to run their ad a
total of 2-4 times in my e-zine. (This didn't
matter to me, I just wanted more subscribers.)
Well, after about 3 issues of
my e-zine, it got a bit tedious for me to
remember who I had placed ads for month after
month, who I had finished my deal with, what the
ad was that I was supposed to run for a
particular e-zine, etc. A real pain in the neck!
I needed to automate, so I
designed a piece of software (that you too can
download and use for free) that allowed me to
keep track of the above mentioned problems.
Use tools as
much as possible to automate your ad swaps.
- Set up an autoresponder to
give information on your ad swaps and how
to contact you to set up an ad swap deal.
- Use the free Ezine Ad Swap
Tracker Pro software to manage your
swaps. http://www.HomeBasedProfit.com/east
- Use the free Ezine Ad Swap
List listserve to find others to swap
with. http://www.HomeBasedProfit.com/east/swaplists.shtml
Is swapping
ads the end-all to acquiring new subscribers?
I found that some of the swaps
didn't bring me any new subscribers and the other
swaps did. (Some of the subscribers I have gained
are still subscribers to this day, 2 years
later.) But like anything, not all swaps produce.
It may have been your ad or it may have been the
e-zine you swapped with.
Ad swapping is another tool in
your belt, not the end-all answer to subscriber
acquisition.
Test ad swap
copy to see what pulls the best.
Find an ad that brings in new
subscribers and use that ad in future ad swaps.
Once you find an ad that works well, use it over
and over.I have found that giving something away
to new subscribers works best. Giving people a
"bonus" for subscribing to your e-zine.
Never leave
an ad spot empty, just because you don't have an
ad to run.
If you sell ad space in your
e-zine and you have a vacant spot in a particular
issue, NEVER LEAVE IT BLANK, go for a swap and
increase your subscriber base.
Find others
that reach your target market and want to swap
ads.
In order to find people to swap
ads with, I started out by surfing around, but
like I said before, I like to automate things as
much as possible. I started a listserve of e-zine
owners that want to swap ads with other e-zine
owners. It has worked well for those who use it.
To see how well it works and to join for free,
visit here http://www.HomeBasedProfit.com/east/swaplists.shtml
Treat your
new subscribers well or you'll cut your own
throat.
Make sure you deliver your
"bonus" to your new subscribers
(automate it if possible). Some people will join
your e-zine just for the bonus. If you don't
deliver it, you can bet they won't stay around
for long and they will unsubscribe from your
e-zine.
Brought to
you by: World Wide Information Outlet - http://certificate.net/wwio/, your source of
FREEWare Content online.
Get a FREE
E-Mail Subscription to Troy McDonald's "Take
No Prisoners - Internet Marketing Letter".
It's easy to subscribe. Just send an e-mail
message to: subscribe@HomeBasedProfit.com or visit the web
site http://www.HomeBasedProfit.com
|
