Tracking Your
Advertising
By David Seitz When I run an advert in an ezine, print
or the web I use a simple little log trick to
keep track of how effective each run is.
Let's say you are placing an
add for your home page www.yourname.com. Instead
of just using your home page address use the
following: www.yourname.com/?code If you type
?code after your address it will still take you
right to your web page with no interference (go
ahead try it I know you want to!) but what it
does do is register the address in your
web-server logs! You can of course substitute the
word code with any combinations of numbers or
letters that you want.
You will now be able to easily
track as many ads as you want.
This is a powerful and free
tracking system. All you will need to do to
utilize this technique is take a peak into your
web server log to see how each ad is doing. Just
find the call for your unique URL plus your code
and you can view it's hit's.
Don't understand your logs?
There are many log analysis
tools available on the web so using this
technique should be no trouble, even for an
internet newbie.
One great program although it's
for a more advanced user and complicated to set
up is xav tracker. This is well worth the trouble
learning. It gives you every tracking option you
could want including what keyword a person used
to find you. You can find it at: http://www.xav.com/scripts/axs/
If you are not comfortable
using the code call for your ad or would like to
use a unique URL for a search engine submission
you can easily accomplish the same results by
creating a unique directory using a code name.
For example: www.yourname.com/adcode/ Just create
a copy of your index page inside it or insert a
page that redirects to your index.
Every time that URL is accessed
it will show up in your logs. This is more
tedious then using ?code but will produce the
results you are looking for!
Article by: David Seitz - http://www.associatesearch.com
Taken from the free Helping Hand Newsletter
Free subscription - mailto:subscribe@associatesearch.com
"Helping you succeed online with little or
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David Seitz is a Graphic/Web
design specialist out of the Wilkes
Barre/Scranton area of northeast, PA.
Specializing in web graphics, navigation and
Internet marketing. Publisher of the free Helping
Hand Internet Marketing Newsletter, committed to
helping you succeed online with little or no
cost. If you would like to learn more about David
you may visit a custom online digital portfolio
at http://www.wyomingvalley.com/webdesign/.
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