Redecorate Your
Web Site To Increase Sales
By Larry Dotson The use of the right colors on
your web site can actually increase your
sales. When people see certain colors
they can change their emotions or they
can symbolize things related to the
colors. Here are a list of colors with
some emotions and symbolizations they can
cause:
| Red |
love,
excitement, warmth |
| Pink |
romantic,
affection, sensuality |
| White |
purity,
peace, perfection |
| Blue |
sky,
water, travel, freedom, truth |
| Purple |
royalty,
dignity
|
| Black |
space,
night, authority |
| Green |
money,
calm, envy, greed |
| Yellow |
light,
purity, understanding |
| Orange |
autumn,
youthfulness, fire |
| Brown |
wood,
comfort, strength |
Its very important to
know which emotions or symbolizations
will trigger your target audience to buy
your product or service. If your selling
a money-making product you should use
green colors to represent money or bring
out the emotion of greed. People also
associate comfort and travel with money
so you maybe want ad in some brown and
blue colors on your web site.
The same principle can
be applied to graphics or pictures of
your product on your web site. Package
your products with colors that will
trigger your audience to buy. If your
selling a book about how to be more
romantic, use red and pink colors on the
cover. I hope these simple web site color
techniques will increase your business's
sales.
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Larry Dotson is the owner
of L.D. Publishing. He offers over 1075
free internet business related ebooks,
web books and virtual courses at his web
site: http://www.ldpublishing.com
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