Who's Selling On the
Internet?
By Jim Smoot A quick question for those of you in
Network Marketing: Is your downline really
selling for you?
I've noticed a trend on the
internet today; network marketers who are
building a downline of people who's only interest
is building more downline. The net result is: No
One Is Selling Anything!
There are a couple of reasons
that this is happening. First, with programs that
have no start-up fees to join, there is no
incentive to sell. It's real easy to recoup your
loses when there are no loses to start with. When
you own money is on the line there's a little
more motivation.
The second, and I think biggest
problem, is that a lot of people trying to make
money on the internet have no idea how to sell.
There are not many places to turn to. And if
you're like me you have no desire to go to an
overpriced seminar to hear a speaker hawk his/her
overpriced training materials.
So here, in a nutshell, are
some basics to help you get people to actually
buy you products.
There are basically four
questions your potential customers are asking.
It's up to you to provide the answers if you want
them to part with their hard-earned money:
- Do you really have my best
interest in mind?
- Can I trust you?
- What are you really
selling?
- What's in it for me?
Take a few minutes now and look
at your marketing campaign. Are these questions
being answered? There are so many ads being
placed today that are all hype, that never
mention what the product is, and make outrageous
claims that a reasonable person couldn't possibly
believe. The point is: credibility. The buyer
must believe that you are knowledgeable and truly
concerned about their best interest.
After answering their questions
the key is to convince them that they have a
need, the problem is serious and must be solved
now, and your product or service will really
solve their problem. Stir up the emotion they
feel about not having your product or service.
Then show them how you can create pleasure, or
eliminate discomfort by the use of your product
or service. In short, make them want what you are
offering on a logical, as well as an emotional
level.
Remember, there is only one way
to get anybody to do anything. That is by making
the other person want to do it.
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Jim Smoot is
an author, internet marketing consultant, and
publisher of the Business Advantage Newsletter.
Get a FREE subscription be e-mailing to cjweb@hotmail.com. You can contact Jim
at jsweb1@juno.com, or by visiting his
site at http://members.xoom.com/cjweb/home.html.
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