THE POWER OF CO-OP
Is general foods just general
foods?? No they are GIANTS! they own numerous corporations and
are able to buy large blocks of time, hire "top gun" producers and buy slick
productions reaching millions of viewers for less per impression than the little guy
can reach a handful of buyers in a local market.
The billion dollar budgets multi-national corporations are able direct to
media creates unbelievable cost efficiency and buying leverage. The
additional impact of cross advertising and production deals by three or four international companies further enhances their leverage.(rent an Avis and get air travel credit, or use Am ex and get an Avis, Etc.)
Now with the accuracy of various rating services under fire even the big boys are wondering what in truth the value of their advertising placement
might be.
Well the jigs up now we can do it too, the playing field is leveling
out !!
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