 
OUR COVER Winsome Pattie Boyd (girlfriend of Beatle George Harrison) is just the lady to model the latest mod fashions from the Chelsea boutiques. And the beauty of London's historical buildings provides a perfect setting for Pattie in the Modern Living feature "Anything Goes With A Swing" on pages 36 and 37. | 
Another alternative of the "Everybody's" cover, was used later for a 1967 Swedish Magazine. |
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If you could set fashion to music with a Beatle swing, you'd get the message on what's happening in the London teenage world these days.
As far as the kids are concerned, the world of haute couture can take the proverbial running jump into a ceremonial fountain. What they want is clothes that represent their own way of life. Some fashions are practical, some sexy, some preposterous. And to get what they want, at prices they can afford, the girls have gone for the Do-It-Yourself line. Now designers, buyers, sellers, and little shops are busting out all over like spring, aiming at the teenage market. In a typical boutique for teenagers there are rows of clothes on rails, mad hats all over the walls, a changing room, a transistor blaring away, one or two young assistants, and often the designer-owner. Pattie Boyd, model girlfriend of Beatle George Harrison, is an enthusiastic patron of these boutiques. Our pictures at right, taken by staff photographer david Gravesm show Pattie in the clothes she chose to model. Anything can happen and invariably does in the fashion world of girls like Pattie. At the moment it's "cat suits" in leather or fabric; flowered trouser suits with a matching skirt and hat; mesh built into bathing suits and trouser suits, or worn over bikinis; and "op(tical) art" prints of jazzy tramlines, parabolas or dartboard motif; or the "granny prints," sometimes floral and sometimes dot-and-carry checks. Some owners design all their own clothes. One of them is Barbara Hulanicki, former fashion illustrator, who runs "Biba" in Kinsington, where Cilla Black has become a regular. Others sell a mixture of their own and other people's designs, like James Wedge. He runs "Top Gear" and "Count Down" in Chelsea and buys from students of the Royal College of Art, and from the brilliant young designers Sally Tuffin and Marion Foale. These boutiques and others are now competing for customers with establishes shops such as mary Quant and Caroline Charles. Only the teenagers can tell which will survive. |
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| LEFT Excitingly different - an understated purple shift and a hat you'd love to wear. RIGHT |
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