Bond
Besides its new Othello range, Raymond Weil is celebrating its 25th anniversary by forming an alliance with Bond. This pop group has a classical repertoire and its first album named “Born” has already sold 650.000 copies although it has yet to be commercialised in the United States and Asia.
Bond
is a quartet of attractive and sassy girls who convey the desire to modernise
musical art. Their inspiration is sourced from their strong experience of the
classical register and their futuristic vision of music. They have developed a
style that is both accessible and innovative.
While the group continues its promotional campaign and prepares its first world tour, Raymond Weil’s input comes in the shape of marketing support. The program includes concerts, press conferences, online marketing, a cinema/television advertising campaign, important press coverage etc.
Mel Bush, Bond’s manager, talks about her vision: “The partnership with Raymond Weil will lead to a synergy of strengths and essential values. We share the same desire to achieve a level of excellence and to open the door to new horizons in our respective fields.”
Mr Olivier Bernheim, CEO of the Geneva-based company, confirms this: “Bond is like a breath of fresh air, a classical quartet that breaks the barriers of convention, genre and tradition. Its music incarnates the quintessence of our brand which has a classical heritage that blends with a contemporary sensibility. Our partnership will have a substantial impact on our distribution network across the world: it will generate a whole range of marketing operations and public relations events that will strengthen the brand’s image and support the launch of the new Othello collection”.