These articles are brief and some may be little old. You are advised to read author's book The Business of Telecom for more comprehensive treatment of the subject. The book also uses an operator case study.
Segmentation
Divide and Rule
Women are from Venus
Small is Beautiful
La Package Italiano
Mass marketing & Prepaid
The Festival Call
Taming the Masses
The Fatal Attraction
Promoting Chit-chat
Advertising
The Better Half
Relationship Marketing
Made for Each Other
Channels
Channelizing Cellular
Billing
MAY02 Multi-operator Environment:
The Accounting Panacea
APR02 Billing & Customer Care: The New Differentiator
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