Advice columns have been around for decades. Dear Abby, Hints from Heloise (did I spell that right?) and Baking Tips from Bubba attract readers by the thousands. Everyone likes a good idea. You like good ideas. That's why you're reading this! Here's how to use ideas to build customer relations.
I'm a nice guy. Don't believe me? Ask my wife! But these ideas aren't being written simply because I like to be nice (and I do like to be nice). It's a part of marketing called customer relations. I know that you will be back next month to see another idea. And when you come back, you will be reminded of the quality products offered by Just Folks Publishing Company.
I suggest you use this same strategy. Here's how you can do it.
You can, of course, post your ideas on web pages like I'm doing. Another idea is to place a small ad in your local newspaper each week. If you advertise in the newspaper, ask the sales rep to give you the same spot on the same page every week so folks will know where to look for it. Your sales rep may fuss, but be persistent. Familiarity is key to successful marketing.
"What kind of ideas?" you ask.
I suggest you use ideas that are universally interesting. Not everyone will use your "Ideas for Building Strong Families," for example, but most everyone will want to read them.
If you use this idea, I'd like to know how it went. Send me a note HERE
Idea number 01 - Keep in Touch!
Idea number 02 - Suffer the Little Children
Idea number 03 - Hi Ho, Hi Ho It's Off to Church...
Idea number 04 - It's Whatever You Say It Is!
Idea number 05 - Highways and Hedges
Idea number 06 - In One Accord - No, Not the Car
Idea number 07 - Whazzup?
Idea number 08 - And How May I Help You?
Idea number 09 - The Click Trick
Idea number 10 - Library of the Month
Idea number 11 - Brain Drain
Idea number 12 - Go Thou And Do Likewise
Idea number 13 - There's Something On My Pizza!
Idea number 14 - Signed on the Dotted Line
Kenn Gividen's Idea number 12
