Your customers love autographed books. They make wonderful keep sakes. Authors love authographing books. It gives them credibility and keeps their labors of love out yard sales and flea markets. Here's how to use autographed books to build you business.
The next time you visit a book show (CBA Explo in Indy, for example). Buy a popular book by a well-known author who is also attended the show. Have him/her autograph the book. Repeat twelve times. (Preferably, twelve different books from twelve different authors).
Take you books home (mail them book rate, if you don't care to travel home with them). Then, each month, give away one of the books to a customer who participated in your "author's signature" drawing.
The added bonus to this strategy is that you will be promoting the book and the author throughout the month.
What if folks won't buy the book until they found out who won the autographed copy? Suggestion: have other books by the same author available and visible. Or, you may offer to buy back the first book. Or, you could give them an extra copy of Bubba's flier (see idea number 13).
If you try this idea, I'd like to know about it. Tell me how it worked, didn't work and any changes you made. Contact me by clicking HERE
Idea number 01 - Keep in Touch!
Idea number 02 - Suffer the Little Children
Idea number 03 - Hi Ho, Hi Ho It's Off to Church...
Idea number 04 - It's Whatever You Say It Is!
Idea number 05 - Highways and Hedges
Idea number 06 - In One Accord - No, Not the Car
Idea number 07 - Whazzup?
Idea number 08 - And How May I Help You?
Idea number 09 - The Click Trick
Idea number 10 - Library of the Month
Idea number 11 - Brain Drain
Idea number 12 - Go Thou And Do Likewise
Idea number 13 - There's Something On My Pizza!
Idea number 14 - Signed on the Dotted Line
Kenn Gividen's Idea number 14
