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Creative Technology Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Creative was founded in Singapore in July 1, 1981, with the vision that multimedia would revolutionize the way people interact with their PCs.
Famous for its Sound Blaster and for launching the multimedia
revolution, Creative is now driving digital entertainment on the PC platform
with products like its highly acclaimed NOMAD Jukebox. The company's innovative
hardware, proprietary technology, applications and services leverage the
Internet, enabling consumers to experience high-quality digital entertainment
-- anytime, anywhere. Leveraging in-house technology, partnerships and value-added investments, Creative markets its solutions to consumers and system integrators, with worldwide distribution through traditional marketing channels, OEMs and the Internet. Creative's mission is to expand upon its leadership role in PDE, utilizing innovative technology, broadband and leading-edge designs for technically progressive consumers and entertainment enthusiasts. Creative was listed on the US Nasdaq stock exchange in the summer of 1992, making Creative the first true-blue Singapore company to list on Nasdaq. In June 1994, Creative Technology gained a listing on the main board of the Stock Exchange of Singapore.
Worldwide Headquarters The worldwide corporate headquarters is located in Singapore, right in the heart of the Asia-Pacific region. Since that time, Creative has earned global leadership status for its innovations in interactive audio, graphics, PC-DVD, video and communications technology and as an industry pioneer in the creation of multimedia standards. Naming its Singapore headquarters "Creative Resource", Creative strives to stimulate and inspire creativity in work and play. For many here, work and play quite often converge into one fun activity and creative ideas continue to generate even whilst engaging in games and musical pursuits. Being a knowledge-based company, Creative places a strong emphasis on research and development, and has shaped Creative Resource into an ideal place for seeking and synthesizing new and greater knowledge. Creative Resource, located within the International Business Park, houses a futuristic-looking 8-story office tower, a C-shaped 6-story production podium, many fully-equipped banquet halls, function rooms, a 220-seat auditorium and a 2000-capacity outdoor amphitheater. In addition, the plethora of facilities ranging from a gymnasium to a multi-purpose studio to meeting rooms promotes wellness of the body, mind and soul of staff and helps harness the Creative spirit. Creative Labs Americas In 1988, Creative Technology set up its US subsidiary, Creative Labs, Inc. with the aim to break into the massive US market. Located in Milpitas, CA, Creative Labs is the sales, marketing, training and customer support organization for Creative Technology in the Americas. Creative Labs' operations include additional headquarters in Canada and Latin America, as well as a technical support center in Stillwater, Oklahoma. These centers enable Creative Labs to provide effective support and to produce localized products for the American market. Creative Labs Europe Creative Labs Europe was established in November 1993 to capture a bigger share of the growing potential of the European market. The European network consists of numerous Local Sales Offices (LSOs) strategically located throughout Europe and the European Operations and Technical Center (EOTC) in Ireland. While the LSOs provide localized sales and marketing support, the EOTC acts as the central hub to Creative's fast growing European business, providing efficient product supply and customer support to complement the activities of the LSOs. Creative Labs Asia In September 1999, Creative Labs Asia was formed as the core sales and marketing channel in Asian countries such as China, Taiwan, Japan, Hong Kong, Korea, Australia, New Zealand, South Africa, India, Thailand, Vietnam, the Philippines, and the Middle East region. The Asian office comprises various divisions: Business Development, Product Marketing, Asia Operation and Customer Service, etc. These divisions optimize their expertise to collectively exercise effective competitive advantage in this booming region.
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