 |
||||||
|
|
Dell
Dell has served businesses, governments, large organizations and individuals in Asia Pacific since the early 1990s. Dell entered Asia Pacific in select markets and began investing in regional facilities, and management, service and technical personnel in 1993, with its first operations in Japan and Australia. Dell direct sales operations are currently in 13 markets in the region: Australia, Brunei, China, Hong Kong, India, Japan, Korea, Macau, Malaysia, New Zealand, Singapore, Taiwan and Thailand. In addition, 39 distributors serve another 25 markets. Dell Asia Pacific has the product range and expertise to help multinational, government and corporate accounts as well as experienced individuals and small to medium businesses, implement their technology initiatives throughout the region. Through its Global Customer Program, Dell is able to provide a specific suite of services and support to its Asian customers with worldwide operations. It provides global customers with centralized ordering and billing; customized products (including proprietary software installation); and the advantages of local delivery and local onsite service . At the heart of Dell's Asia Pacific operations is the Asia Pacific Customer Center (APCC) in Penang, Malaysia. The 238,000-square-foot manufacturing facility opened in October 1995 and in February 2001, Dell's second Asia Pacific Customer Centre (APCC2) of 370,000-square-feet began operations. Desktops, workstations, notebooks, servers and storage products are manufactured to order for customers throughout Asia Pacific (excluding China and Japan). Both APCC and APCC2 are ISO9001:2000 (Quality Management System), ISO14001:1996 (Environment Management System) and OHSAS18001:1999 (Occupational Health & Safety Management System) certified. Dell established the China Customer Center (CCC) in Xiamen, Fujian Province, in August 1998 to mirror the manufacturing and professional functions found at the APCC. To keep up with demand in China, the CCC relocated to an expanded, 350,000-square-foot facility in November 2000, continuing to uphold the best practices in manufacturing, management, marketing, finance and all the other facets of the Dell model. The facility received ISO9001 (2000 version) and ISO14001 certification in March 2001. In September 2002, it became the first Dell facility worldwide to be OHSAS 18001 certified for safety and occupational health management. Customers in Asia Pacific are able to order computers directly from Dell and receive them within seven to ten working days. They can access a toll-free technical support hotline and benefit from the company's on-site service programs. Dell pioneered the toll-free technical support hotline and made it an industry standard. Its multi-lingual support engineers at the APCC and CCC are able to resolve more than 80% of all callers' technical issues over the phone. This is possible because Dell brands each system it ships with an individual product number that links to its detailed technical specifications. One of the most significant investments Dell is making worldwide is in the Internet. Its Web site, www.dell.com/ap now supports 11 country specific sites for Asia Pacific, using four languages including Chinese, English, Korean and Japanese. During the fourth quarter ending January 28, 2005, total shipments increased 27 percent - nearly three times the growth rate excluding Dell - highlighted by a 29 percent gain in notebook computer volumes. Unit shipments for the full year increased 29 percent, while revenue was up 26 percent. Revenue for the last four quarters for Asia Pacific and Japan recorded US$5.5 billion.
|
