ALL of the METATags are entered between the HEADand /HEADTag set. The order you put them in is not important.
NAME=
This Attribute only serves to give the Meta Tag an identifying name. In the example, you will notice I have used two of the most common Names, "KEYWORDS" and "DESCRIPTION".
CONTENT=
All this Attribute does is define what Content is to be associated with the Name you defined in the NAME= portion of the Meta Tag.
So, now, if you look at the example above you can see I have defined my first Meta Tag as the "Keywords" Meta Tag and have included a set of keywords (with a comma after each keyword) as the Content for that individual Meta Tag.
The second Meta Tag I have defined as the "Description" Meta Tag and I have included a short, detailed description of my site's highlights as the Content of that Meta Tag.
NAME="COPYRIGHT" CONTENT="Enter Year And Company Name Here">
This tag allows you to define when your page was created. As the writer of your page you hold the copyright to the material on it. This does not allow you to claim the copyright on other people's works even if they appear on your page.
This tag allows you to define the email address people should use to get in touch with you. For example: "yourname@yoursite.com".
What audience is your site geared towards? Possible values: "GENERAL", "14 YEARS", "MATURE", or "RESTRICTED".
Do you want search engines to index other pages on your site? When a search engine spider visits your page it will most likely try to follow your links and index every page it encounters.
Possible values:
"ALL"
This will tell a search engine spider to follow ALL the links on your web page and index everything it finds.
"NOINDEX"
This will tell a search engine NOT to index this page at all, but it can follow any links on the page.
"NOFOLLOW"
This will tell the search engine spider to index this page, but NOT to follow any links on this page.
"NONE"
This will tell the search engine NOT to index or follow any links on this page.
This tag lets you tell a visiting search engine spider when to come back and index the site again. Possible values can be any amount of time you want: "10 days", "2 months" "1 week" or whatever.
You can use this tag to set up a redirection to another page. You can send your visitors to a different specific page by including this tag.
In the value portion of the CONTENT= attribute put in the number of seconds to pause, followed by a semi-colon, then type URL= and then add the address of the page you want the visitor to go to, just like this:
"2; URL=http://www.server.com/page.html".
So, after 2 seconds I would be whisked away to http://www.server.com/page.html.
The spider will take certain bits of information from your coding to determine what each page is about, and where and how it should be displayed to a person using the Search Engine. Most Search Engines will use your Meta Tag defined keywords and description to perform this task.
It is important to make sure that the keywords you use are relevant to your page. It is also VERY BAD to repeat any keyword more than 3 or 4 times. Search Engines will view this as an attempt to SPAM your keywords and probably drop your page altogether from the Search Engine listings.
Search Engine Tune-Up
It seems everyone has advice and opinions about Search Engines and how to better position a Web site. The fact is there are a few simple steps every Webmaster should take in order to take advantage of search engine technology
to rank your site as high as possible on the listings.
Here are some easy-to-implement solutions that could have a huge effect on your traffic and your site’s success.
Use Meta Tags!
You may use up to 1,000 characters in your keywords tag. Don't spam your keywords, i.e. don't repeat the same words over and over. Your title may be up to 100 characters long. Use some of your keywords in your title. You can use up to 200 characters in your description. Use some of your keywords in your description. Use some of your keywords within the body of your page.
If you're still finding all this confusing and want to create your tags the easy way. Check out HTML Clinic META Tag Generator