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       *BUSINESS MISTAKES !!!*
                                                                                                                                                                            BY: JULIE INFANTE*

*Businesses are not always perfect!  Many employers at their jobs have their own personal faults.
There is an interesting article Titled:

 “Don’t Make These Business Mistakes” By Phyllis Sheerin Ross that can help many on their field.

 Phyllis Sheerin Ross is a writer and consultant. She has over 20 years experience in project
management, training and business development for Federal government and commercial organizations.
These are some mistakes that Phyllis Sheerin Ross made and learned from in the work place. You can
Contact Phyllis at -bronx1@erols.com

DON’T MAKE THESE BUSINESS MISTAKES!!!

 #1: Underestimating the competition:

Clearly, said Phyllis, “We were better than our competition. We had so much more to offer. And we
had been offering it for so long. We thought the customer recognized this. Wrong!” She was so busy
resting on her laurels, that she didn’t put forth the aggressive effort I needed to put forth to win the
business. Lesson learned: No matter how many times you’ve done business with a particular
customer, do not assume that the contract has already been won, and always put forth your best effort
to woo and pursue.

 #2: Not Understanding Whom I had to please:

Phyllis forgot to ask or figure out who the “real boss” was not the one she had to please. And she
didn’t find out until after the fact, that the “real boss” was not happy with our solution. Lesson
learned: Establish up-front who is going to evaluate your work. Don’t assume you know who the
person is. And when you do find out, check-in frequently for feedback on your work.

 #3: Ignoring Problems:

She was desperate to bring someone on-board to her support projects. His credentials looked great
on paper. He didn’t interview well, but she felt “stuck” due to time constraints. And so she added him
to the team.  Well, his work was weak and continued to grow worse with the passage of time.  Aside
from a few mild warnings, she basically looked the other way and hoped that his work would improve.
Finally, her customer told her that her problem child had to go, or else she would go.  She finally
worked up the guts to dismiss him, but at the price of losing credibility with our customer. Lesson
learned: handle problems in a timely manner. They will not go away, nor will they get better on their
own.

 #4 Not giving the customer what they want:

Not only did she not listen to the customer, but also she didn’t bother validating his requirements. After
all, she had done this very same work dozens of times over the past years. She thought she knew even
better that the customer what he really wanted, rather than what she had decided he needed. Lesson
learned: listen to your customer’s requirements carefully.  If you disagree with his solution, advise him
so.  If he still disagrees with your proposal, decide whether you can keep your integrity and his
business by doing it his way. But, do not ignore the customer’s wants and needs.

 We should all be careful if we’re the employer or employee. We might upset our boss or customer,
which may bring problems in the end. We must never ignore our problems but always face them
whether they’re good or bad.