Marketing
in Motion
Racecar
Sponsorship
I would like to suggest to your company the idea of using our racecar and team as part of your advertising and promotions campaign! We’d like to develop a ‘Winning Team’ strategy that can increase interest, product sales and customer traffic for you.
Companies benefit by racecar sponsorship with logo exposure, product promotions and market penetration. Race fans are the perfect target demographics to help increase sales. Racing fans are educated, influential and professional consumers. Two-thirds are between the ages of 20 and 44.
Rolling billboards generate thousands of dollars worth of impressions which is an ideal and cost effective way to reach a captive audience who buy your products. Locally Merrittville Speedway has the largest sports audiences in the Niagara Area (3000/night). That means your advertising will reach over 72000 people at Merrittville alone, not including the other race tracks that we also race at!
Team Sponsorship is a unique
opportunity to invest in your companies’ future. If your
company currently advertises, give us a call, an e-mail and we’ll
talk about how we can develop a ‘ Winning Team’
association. - HalliwellRacing@Mailcity.com – 1-905-937-8810
Please Browse
the rest of the Proposal Package!
Please Browse
the rest of the Proposal Package!
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Halliwell Racing History
Papa Dave Halliwell got into racing in 1952 on the pitcrew of Orval Kelly who drove the #3 Modified! In 1953-54-55 he drove the #89 sportsman which he built with Bruce Van Dyke and was sponsored by "Bunting Garage" in Port Dalhousie. In 1956-60 Dave drove the #15J car which he built with his brother-in-law, Howie Roberts. Ray Stevens sponsored this car at the "City Service Garage". Winning over 10 features and many trophies, at the end of the 1960 season he was forced to move up or take a season off.
Staying involved in racing, he was elected safetyman and Tech Inspector for 1961 and 1962. In 1963 to 67, Dave drove the #23 Sportsman built by him and sponsored by " White Rose Gas Station" and later by "Sam’s Auto Service". This was his final year of racing, however he still has that racing bug and has been "Crew Chief" for his son Brian’s 1a Late Model Pro-Stock for the last 12 years. At the 1998 Merrittville Awards Banquet, he received a trophy for "Crew Chief of the Year".
Brian started racing in 1988 in the Amateur class. He won the Merrittville Amateur Points Championship the same year! He raced Amateur and Bombers until changing classes to Pro-Stock. He never looked back always finishing in the Top Five in the Track Championship Points usually competing against approx. 20 cars. 1997 was his best year accumulating many awards: "Most Improved Driver on DIRT", "Most Popular Driver at Merrittville" while finishing 2nd and 3rd at Merrittville and Gasport Speedways!
For a complete view of Halliwell Racings Statistics please see the accompanying stats page
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the rest of the Proposal Package!
Halliwell Racing Team Goals
-Continue the consistency of Top Five finishes
every week to hopefully win the Points Championship
-To have a highly competitive engine program again this season
-Keep regular preventative maintenance on the racecar to be able
to finish all the races entered
-Gain enough financial backing to buy necessary parts as needed
-Be dedicated to our sponsors in any way possible
-Prove to major sponsors that this team is organized and business
like
-Present a professional crew image
-Present a professional looking car at the track weekly
-Have a dedicated and hard working race crew
-Travel the DIRT Tour to learn all the U.S. DIRT Tracks
-Be competitive against the American drivers in the DIRT Pro-
Stock Series
-Race at Syracuse Speedway (New York Fairgrounds)
-Continue to be a respected and likeable driver on and off the
track
-Keep the warm welcome open for fans to visit after the races
-Attract new fans and followers to our racecar
-Continue the race team as a family operation
Sponsorship Packages 2002
Sponsorship packages are negotiable:
In the past we have had Personal Sponsorships for $200, Bronze Sponsorships (Body panel) for $500, Silver Sponsorships for $1000, Gold Sponsorships (Full Car and Crew) for $3000. .......(These are only for example purposes!)
Also Associate Sponsors help the Race Team in many different ways: Product Sponsorship ,Donations, Draw prizes, Donated Parts, Labour Assistance, Helping the Race Team gain Exposure.
We can help your Business with Promotions and Product Recognition. Our Race Team tells everyone involved in racing about what the Sponsors Business and Products are all about! As well as showing our Sponsors Logos and Addresses off on a Winning Team Car in the Winners Circle at all the racetracks! Also at car shows, Internet exposure, Sponsors events and racetrack related activities!
Halliwell Racing has a number of Webpages with a lot more information on Halliwell racings Past Accomplishments and future Challenges!
http://angelfire.com/on2/HalliwellRacing
http://BrianHalliwells.homestead.com
Sponsorship
Agreement
_____________________ agrees on this date__________ to become a
sponsor for the 1a DIRT Pro-Stock for the 2002 racing season.
I have agreed to sponsor in the amount of $________ . This
sponsorship entitles me to car advertising for myself or my
business, updates through a Team Newsletter or E-Mail and an invitation to
all Race Team Events. (Dates to be announced).
The following specific arrangements have been mutually agreed
upon:
__________________
Sponsors Signature
__________________
Authorized Signature
Home
http://angelfire.com/on2/HalliwellRacing
http://BrianHalliwells.homestead.com
