4 KEYS FOR SALES
PROFESSIONALISM

1.	Have the right attitude: If you feel like an 
amateur, you will come across like one. Act like a 
professional and others will see you in the same 
light.
 2.	Contact people: If you don’t bother to 
make that last call, somebody else will, and they 
will deserve to take your business away. 
3.	Keep your integrity: If you stretch the 
truth, omit key information, or avoid present 
difficulties, you may get the business today, but 
you will lose the customer, and any goodwill, 
tomorrow. 
4.	Respect fellow professionals: If you are 
in a strong team, then you will become strong 
yourself. Have respect for competitors’ salespeople 
too, especially if they take your business. If they do 
then find out why.