Advertising role of the star
An ADIDAS man (1978-87 & 1989-2006)
A KELME man (1987-1989)
During his time out of the squad
in FC Barcelona, in 1987, finished his agreement with Adidas.
All his troubles with the club of Barcelona
posibilited the german brand thought about the bad image of Bernd
Schuster, and their offer to the star to remain as an adidas icon
was poor.
But the spanish brand Kelme thought it would be a luxus member for them. So Bernd weared Kelme since 1987. The troubles with FC Barcelona finished, Bernd played again, and played well.
In 1988, Bernd left FC Barcelona to go to Real Madrid, which wanted to be European Champion. Bernd used Kelme equipments till 1989. Still in Real Madrid, Adidas was again interested in the superstar.
A MASTERGOAL player
It's a board game on football strategy. Bernd invented the Mastergoal with his friend Miguel Angel Gil Marin, who is the son of Atletico de Madrid chairman Jesus Gil y Gil.
Coca Cola (law of football, 2002)
The International Camopaign 'Generations' with Figo, Totti and Henry. The Version for Spain and Portugal was filmed in Chinchon main square (town near Madrid) and after the current stars, you can see the old stars Paulo Futre, Luis Aragonés, Míchel, Eusebio, Schuster and Luis Pereira.
Estrella Damm (Every body has its Star, 2003)
Fernando Torres presents Kiko as his star, KJiko presents Guardiola, Guardiola presents Schuster, Schuster presents Johan...Neeskens,. Neeskens presents Kempes, Kempes presents Di Stefano, and the 'blond arrow' says... 'I like the young Torres'... EVERY BODY HAS ONE STAR!
Ford (1982) & Renault (2001)
It was usual in the Spanish Clubs to receive a car after taking a picture in the car shop. One car is the payment for the advertising. It was a Ford in FC Barcelona and a Laguna in Jerez in 2001
