Journalists lose big time these days in the age-old battle between editorial and advertising departments.
Legitimate print journalists routinely cope with so-called specialty writers penning applause for featured items in pseudo-editorial sections dealing with travel, entertainment, home improvement, automobiles—the list is endless.
But many legitimate broadcast journalists themselves have to spout that “this news is brought to you by (sponsor).”
Broadcast jocksters are the worst panderers, promoting ticket sales for sports events and using sponsor names rather than generic titles for public sports venues.
And then there are those print ads that look like legitimate news and broadcast spots that look like legitimate newscasts.
Joseph Pulitzer and Edward R. Murrow must be turning over in their graves in caskets made by Alcoa under turf mowed by Toro. (21 JULY 2002)
