Remember Vance Packard’s 1957 expose, Hidden Persuaders?
About how commercial interests use subliminal techniques to ramp up purchases of their products and services.
Well, the techniques aren’t hidden or subtle anymore in most forms of advertising.
As the saying goes, sex sells. Especially for pharmaceutical companies pushing treatments for erectile dysfunction.
Viagra’s horny guy and Levitra’s sex kitten tout ED potions that last up to four hours—at which time medical attention is advised.
Less blatant, but just as erotic, is the Overstock.com spokesbabe saying “It’s all about the O” as the pink vaginal trademark fills the screen.
Janet Jackson’s Super Bowl wardrobe malfunction was just the tip of a sexual iceberg threatening the South Pole of human decency. (23 JANUARY 2005)
