Finally there’s help for the literacy-challenged frump who can’t afford needed medications because she lost her “gee-ob.”
HeadOn. Apply directly to the forehead. (chorus repeat)
HeadOn. Apply directly to the forehead. (chorus repeat)
HeadOn. Apply directly to the forehead. (chorus repeat)
Joined by worthless nostrum siblings ActivOn, FirstOn and PreferOn, HeadOn’s repetitious TV spots have annoyed the hell out of cable and daytime broadcast viewers since June 2006.
But they work. Focus groups recalled the repetitious ads more than any other presentation method and “nobody (said) the ads were annoying.”
Yeah, sure. Members of the focus groups probably didn’t have the brains to hold real “gee-obs.”
Touted as remedies for headache, pain, itching and scarring, the products are heavy in wax and diluted ingredients.
Only FREEdHEM, a topical for hemorroids also produced by Miralus Healthcare, is not presented repetitiously. All the ad says is “Apply directly to the anus.” (14 OCTOBER 2007)
