A number of years ago (1983-1987), I had the opportunity to
play the character of Ronald McDonald for the McDonald's
Corporation. My marketplace covered most of Arizona and a portion
of Southern California.
One of our standard events was "Ronald Day." One day each
month, we visited as many of the community hospitals as possible,
bringing a little happiness into a place where no one ever looks
forward to going. I was very proud to be able to make a
difference for children and adults who were experiencing some
"down time." The warmth and gratification I would receive stayed
with me for weeks. I loved the project, McDonald's loved the
project, the kids and adults loved it and so did the nursing and
hospital staff.
There were two restrictions placed on me during a visit.
First I could not go anywhere in the hospital without McDonald's
personnel (my handlers) as well as hospital personnel. That way,
if I were to walk into a room and frighten a child, there was
someone there to address the issue immediately. And second, I
could not physically touch anyone within the hospital. They did
not want me transferring germs from one patient to another. I
understood why they had this "don't touch" rule, but I didn't
like it. I believe that touching is the most honest form of
communication we will ever know. Printed and spoken words can
lie; it is impossible to lie with a warm hug.
Breaking either of these rules, I was told, meant I could
lose my job.
Toward the end of my fourth year of "Ronald Days," as I was
heading down a hallway after a long day in grease paint and on my
way home, I heard a little voice. "Ronald, Ronald."
I stopped. The soft little voice was coming through a half-
opened door. I pushed the door open and saw a young boy, about
five years old, lying in his dad's arms, hooked up to more
medical equipment than I had ever seen. Mom was on the other
side, along with Grandma, Grandpa and a nurse tending to the equipment.
I knew by the feeling in the room that the situation was
grave. I asked the little boy his name - he told me it was Billy
- and I did a few simple magic tricks for him. As I stepped back
to say good-bye, I asked Billy if there was anything else I could
do for him. "Ronald, would you hold me?"
Such a simple request. But what ran through my mind was that
if I touched him, I could lose my job. So I told Billy I could
not do that right now, but I suggested that he and I color a picture.
Upon completing a wonderful piece of art that we were
both very proud of, Billy again asked me to hold him. By this
time my heart was screaming "yes!" But my mind was screaming
louder. "No! You are going to lose your job!"
This second time that Billy asked me, I had to ponder why I
could not grant the simple request of a little boy who probably
would not be going home. I asked myself why was I being logically
and emotionally torn apart by someone I had never seen before and
probably would never see again.
"Hold me." It was such a simple request, and yet...
I searched for any reasonable response that would allow me
to leave. I could not come up with a single one. It took me a
moment to realize that in this situation, losing my job may not
be the disaster I feared.
Was losing my job the worst thing in the world?
Did I have enough self-belief that if I did lost my job, I
would be able to pick up and start again? The answer was a loud,
bold, affirming "yes!" I could pick up and start again.
So what was the risk?
Just that if I lost my job, it probably would not be long
before I would lose, first my car, then my home...and to be honest
with you, I really liked those things. But I realized that at the
end of my life, the car would have no value and neither would the
house. The only things that had steadfast value were experiences.
Once I reminded myself that the real reason I was there was to
bring a little happiness to an unhappy environment, I realized
that I really faced no risk at all.
I sent Mom, Dad, Grandma, and Grandpa out of the room, and my
two McDonald's escorts out to the van. The nurse tending the
medical equipment stayed, but Billy asked her to stand and face
the corner. Then I picked up this little wonder of a human being.
He was so frail and so scared. We laughed and cried for 45
minutes, and talked about the things that worried him.
Billy was afraid that his little brother might get lost
coming home from kindergarten next year, without Billy to show
him the way. He worried that his dog wouldn't get another bone
because Billy had hidden the bones in the house before going back
to the hospital, and now he couldn't remember where he put them.
These are problems to a little boy who knows he is not going home.
On my way out of the room, with tear-streaked makeup running
down my neck, I gave Mom and Dad my real name and phone number
(another automatic dismissal for a Ronald McDonald, but I figured
that I was gone and had nothing to lose), and said if there was
anything the McDonald's Corporation or I could do, to give me a
call and consider it done. Less than 48 hours later, I received a
phone call from Billy's Mom. She informed me that Billy had
passed away. She and her husband simply wanted to thank me for
making a difference in their little boy's life.
Billy's Mom told me that shortly after I left the room,
Billy looked at her and said, "Momma, I don't care anymore if I
see Santa this year because I was held by Ronald McDonald."
Sometimes we must do what is right for the moment,
regardless of the perceived risk. Only experiences have value,
and the one biggest reason people limit their experiences is
because of the risk involved.
For the record, McDonald's did find out about Billy and me,
but given the circumstances, permitted me to retain my job. I
continued as Ronald for another year before leaving the
corporation to share the story of Billy and how important it is
to take a risk.
By Jeff McMullen
from Chicken Soup for the Soul at Work
Copyright © 1996 by Jack Canfield, Mark Victor Hansen,
Maida Rogerson, Martin Rutte & Tim Clauss
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