When Rage is used an additional multiplier is inserted into the standard damage formula, just previous to the random factor at the end.
The multiplier is in effect only as long as the pokemon continues to use Rage. When Rage is no longer selected, or the pokemon is switched out, the multiplier will no longer be in effect. The multiplier may not be removed or reset by any other means.
The multiplier has an initial value of 1 when Rage is first executed. The value is increased by 1 during each round that the using pokemon is damaged by an attack made by the opposing pokemon. If the using pokemon manages to avoid damage (either by not being hit or by having it intercepted by a Substitute), this multiplier will not increase. This increase to the multiplier will roughly translate into an increase equal to the amount of damage done on the first turn each time the pokemon is hit. For example, if the first use of Rage does 10 damage and the using pokemon is hit each time thereafter, the damage will become 20, then 30, then 40, then 50, etc.
Rage receives the flinching bonus when King's Rock is attached to the using pokémon.
Rage is affected by Brightpowder when the opposing pokémon is equipped with it.