MMS can be used for both distribution of public content and sharing of personal content, making it a rich communication channel for phones users and a source of increasing revenue for operators and content providers.

MMS drives data services

Nokia expects MMS to help drive the move to GPRS (General Packet Radio Services) and data services. This is likely to encourage the development of MMS content like entertainment, information, games and mobile commerce, which in turn will bring added value to both users and content providers.

increased revenue across the value chain

As with SMS, the MMS value chain is relatively short, with content either created by the mobile phone users themselves or by third-party content providers, and with the MMS store-and-forward services offered by the operator. The MMS business model will be an extension of the successful SMS business model, which has proven profitable for all links in the value chain.\

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