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The purpose of an
internet site is to promote your products or services. However
simply placing a web site on the internet is like erecting a
billboard in the jungle.
Unless you take
measures to drive traffic to your site (or by your billboard in the
jungle) then nobody will see it.
Smart
Web Site Design, Search
Engine Optimization, Search
Engine Submission, Paid
Search Engine Inclusion, and Link
Popularity are great ways to drive traffic to your site.
Another avenue for
driving traffic to your web site is by simply including your domain
name (www.yourcompany.com) as part of your traditional marketing
& advertising campaign.
List your web
address on your company literature, business cards, letterhead, ads,
etc.
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