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Government Employees Insurance Company, or GEICO, is an auto insurance company based in the United States. Massachusetts Car Insurance - Auto PIP Deductible with Massachusetts. It was founded by Leo and Lillian Goodwin to market auto insurance directly to federal government employees and their families. GEICO was based on the assumption that such persons would constitute a more financially stable and less risky pool of potential insureds than the general public. After real-time access to computerized driving records became available in the 1970s throughout the United States, GEICO gradually began to insure the general public as well.

Since 1996 GEICO generally prefers to deal directly with consumers via the telephone and the Internet, freeing up capital that would otherwise be spent on employing insurance agents in the field and making the company the nation's largest direct writer of private auto insurance [1]. GEICO does, however, market their products through a small number of field agents, most of which are based near military bases. bizjournals: Massachusetts Car Insurance - Massachusetts Auto. These agents are known as GFRs (GEICO Field Representatives).

GEICO is a wholly-owned subsidiary of Berkshire Hathaway and currently provides coverage for 10 million vehicles owned by 7 million policyholders. GEICO writes private passenger automobile insurance in Washington DC and all US states except Massachusetts.

Commercials

GEICO's advertising strategy incorporates a saturation-level amount of print (primarily mail circulars) and television parody advertisements, as well as radio advertisements.