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Sheilas' Wheels is a British car insurance company that is targeted at selling insurance to women, although it does also sell to men. Despite its Australian-sounding name, it is in fact a division of the esure insurance company, which is part of the HBOS group. The group also consists of the Halifax standalone bank, IF internet bank and the Australian bank BankWest.

The company was founded in 2005, after research during the European directive proposed by the Commissioner Anna Diamantopoulou banning sexual discrimination in the insurance market, which would mean that women would pay more for car insurance despite women being safer drivers than men[citation needed]. Its main competitors are Aviva's Diamond [1] and Quoteline Direct's Lady Insure [2].

To promote the company it sponsored the ITV1 programmes, Loose Women and Loose @ 530 and the late-night programming on Living TV. You will find more information about car insurance and hopefully save money on auto insurance with a.

Jingle

The company is probably best known for its advertising jingle on its television advertisements, sung in a mock mixture of Australian and British accent. It is widely acclaimed as one of the most annoying adverts ever[citation needed]. The lyrics to the jingle are.

For ladies who insure their cars,Sheilas' Wheels are superstars,Girls are bored beyond endurance,Payin' too much for car insurance,For bonzer car insurance deals,Girls get onto Sheilas' Wheels. Women make the safest drivers,We could save a bunch of fivers,For bonzer car insurance deals,Girls get onto Sheilas' Wheels.

The jingle was parodied by the Amateur Transplants, who reversed the lyrics to make women drivers seem dangerous. Get a ladies online car insurance quote from Direct Line.