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Information: This article has been written for people applying for an MBA. Hence the importance of the essay is even more. However, the tips given are applicable while writing any essay. For another such article look at http://www.gmat-mba-prep.com/mba-essay.html.
Essay tips
Business school students face a uniquely difficult challenge, because most programs require a series of essays rather than a single, comprehensive personal statement. This fact alone should indicate the importance that business schools place on your written responses. Part of the reason for this extra required writing is that business schools also place a stronger emphasis on practical experience. Academic ability may still be the number-one factor, but it's not enough to get you into a school, just as it's not enough to guarantee your success in the business world. Business schools pay close attention to personal qualities, including your leadership, communication skills, initiative, vision, and many more. Grades and scores do not explain this side of you, and neither does a resume.
Thus your admission will depend largely on your ability to convey your experiences and goals in written form. Self-assessment is a significant part of this process, as is a careful review of both your life and what you have done professionally. Many successful professionals have simply never had to articulate their accomplishments before and now for the first time must communicate this information in a very clear, concise, powerful manner that is accessible to anyone, even without knowledge of their field. Being able to convey both the substance and significance of one's work life is crucial for all applicants.
If you remember nothing else about this article, remember this: Be Interesting. Be Concise.
TOP 10 BUSINESS SCHOOL ESSAY WRITING TIPS
1. Don't Use Company Jargon.
As a prospective business student, you have probably spent the past few years in a corporate environment with its own in-house terminology. Remember that you are writing for a reader who hasn't attended your company's meetings or contributed to its products. You should certainly describe various aspects of your professional life--your leadership skills, your career trajectory, your triumph in the face of obstacles, and so on--but do so in language that is as accessible to your reader as it is to you. Imagine that you are composing a document for a customer who must decide whether to buy a particular product: you. Write clearly and personably.
2. Don't Bore the Reader. Do Be Interesting.
Admissions officers have to read hundreds of essays, and they must often skim. Abstract rumination has no place in an application essay. Admissions officers aren't looking for a new way to view the world; they're looking for a new way to view you, the applicant. The best way to grip your reader is to begin the essay with a captivating snapshot. Notice how the blunt, jarring "after" sentence creates intrigue and keeps the reader's interest.
Before: I am a compilation of many years of experiences gained from overcoming the relentless struggles of life.
After: I was six years old, the eldest of six children in the Bronx, when my father was murdered.
3. Do Use Personal Detail. Show, Don't Tell!
Good essays are concrete and grounded in personal detail. They do not merely assert "I learned my lesson" or that "these lessons are useful both on and off the field." They show it through personal detail. "Show, don't tell" means that if you want to relate a personal quality, do so through your experiences without merely asserting it.
Before: If it were not for a strong support system which instilled into me strong family values and morals, I would not be where I am today.
After: Although my grandmother and I didn't have a car or running water, we still lived far more comfortably than did the other families I knew. I learned an important lesson: My grandmother made the most of what little she had, and she was known and respected for her generosity. Even at that age, I recognized the value she placed on maximizing her resources and helping those around her.
The first example is vague and could have been written by anybody. But the second sentence evokes a vivid image of something that actually happened, placing the reader in the experience of the applicant.
4. Do Be Concise. Don't Be Wordy.
Wordiness not only takes up valuable space, but also confuses the important ideas you're trying to convey. Short sentences are more forceful because they are direct and to the point. Certain phrases, such as "the fact that," are usually unnecessary. Notice how the revised version focuses on active verbs rather than forms of "to be" and adverbs and adjectives.
Before: My recognition of the fact that the project was finally over was a deeply satisfying moment that will forever linger in my memory.
After: Completing the project at last gave me an enduring sense of fulfillment.
5. Do Address Your Weaknesses. Don't Dwell on Them.
At some point on your application, you will have an opportunity to explain deficiencies in your record, and you should take advantage of it. Be sure to explain them adequately: "I partied too much to do well on tests" will not help your application. The best tactic is to spin the negatives into positives by stressing your attempts to improve; for example, mention your poor first-quarter grades briefly, then describe what you did to bring them up.
Before: My grade point average provides an incomplete evaluation of my potential and of the person I am today, since it fails to reveal my passion and determined spirit which make me unique and an asset to the _______ School of Business.
After: Though my overall grade point average was disappointing, I am confident that the upward trend in my undergraduate transcript will continue in business school. Furthermore, my success on the GMAT and in the corporate world since graduation reinforces my conviction that I have a keen business sense--one that I hope to develop at the _______ School of Business.
6. Do Vary Your Sentences and Use Transitions.
The best essays contain a variety of sentence lengths mixed within any given paragraph. Also, remember that transition is not limited to words like nevertheless, furthermore or consequently. Good transition flows from the natural thought progression of your argument.
Before: I started playing piano when I was eight years old. I worked hard to learn difficult pieces. I began to love music.
After: I started playing the piano at the age of eight. As I learned to play more difficult pieces, my appreciation for music deepened.
7. Do Use Active Voice Verbs.
Passive-voice expressions are verb phrases in which the subject receives the action expressed in the verb. Passive voice employs a form of the word to be, such as was or were. Overuse of the passive voice makes prose seem flat and uninteresting.
Before: The lessons that have prepared me for my career as an executive were taught to me by my mother.
After: My mother taught me lessons that will prove invaluable in my career as an executive.
8. Do Seek Multiple Opinions.
Ask your friends and family to keep these questions in mind:
9. Don't Wander. Do Stay Focused.
Many applicants try to turn the application essay into a complete autobiography. Not surprisingly, they find it difficult to pack so much information into such a short essay, and their essays end up sounding more like a list of experiences than a coherent, well-organized thought. Make sure that every sentence in your essay exists solely to support one central theme.
10. Do Revise, Revise, Revise.
The first step in an improving any essay is to cut, cut, and cut some more. EssayEdge.com's free admissions essay help course and Harvard-educated editors will be invaluable as you polish your essay to perfection. The EssayEdge.com free help course guides you through the entire essay-writing process, from brainstorming worksheets and question-specific strategies for the twelve most common essay topics to a description of ten introduction types and editing checklists.
