"Prickly bush (Hoodia) in the Kalahari Desert could be key to weight loss success."

NBC Today Show, talking about Hoodia

If you haven't heard of Hoodia yet, you soon will because it is being touted as the new miracle supplement for safe, effective weight loss. Hoodia gordonii, (Hoodia) is the botanical name for a cactus like plant that grows in Southern Africa. Scientists have recently isolated several compounds in this amazing plant that are responsible for dramatic weight loss. This all-natural appetite suppressant is also being applauded for containing no dangerous stimulants that caused adverse side effects associated with weight loss products of the last decade.

Hoodia gordonii, "Whoo De AH", is the botanical name for a leafless, spiky succulent plant that grows throughout the semi-arid areas of Southern Africa primarily the Kalahari desert. The San (local inhabitants) have rationally used Hoodia stems to stave off hunger and thirst when on long journeys, as it acts as an appetite suppressant.

Hoodia (or Hoodia Gordonii) is a South African dwelling plant that the San bushman have used to help endure long hunting expeditiions for generations. Hoodia Gordonii is actually a succulent not to be confused with a cactus. It belongs in the succulent family of Asclepiadaceae along with stapelia, stephanotis and vinca. There are approximately 20 species in the genus of Asclepiadaceae. As it grows it forms stemmed clumps approximately one foot high and bears, pale purple saucer-shaped flowers in shades of red or purple brown.

It has been established that the P57 molecule found in wild harvested Hoodia Gordonii works by mimicking the effect that glucose has on nerve cells in the brain in effect fooling the body into thinking it is full, even when it is not, thus curbing the appetite.

Independent tests conducted in Leicester, England on obese individuals from all walks of life have proved that over a 15-day period, food intake was reduced by 1000 calories a day.

It basically tricks the brain into thinking that you're full. The chemical constituents in Hoodia work within the satiety center by releasing a chemical compound similar to glucose but much stronger. The hypothalamus in the brain receives this signal as an indication that enough food has been consumed and this in turn stunts the appetite.

The hypothalamus receives signal as an indication that enough food has been consumed and this in turn stunts the appetite. This pure organic Hoodia, contains a miracle molecule that, in effect, fools the brain into believing you are full, and even stops you from thinking about food.

When you eat hoodia, the saying goes, your hunger will simply be gone -- gone -- for around six hours. During those six hours, you won't crave anything. You really won't want to eat at all. The food still smells good, as usual, and they taste the same if you eat them, but you don't want to eat them! At least that's what the hoodia advocates claim will happen.

To understand how all this works, you have to understand what "hunger" really is in the first place. Hunger is just an illusion. It's a signal in your brain, a chemical message that causes you to feel certain feelings and, ultimately, act on them.

Your body creates the illusion of hunger even when you're not really needing calories. And your body, like mine, doesn't know when to turn it off.

Normally, to get your hypothalamus to turn off the hunger switch, you'd have to eat a moderate amount of food. And your hypothalamus isn't very quick on the draw either: it takes around 20 minutes to figure out what you've eaten, and by that time, you've probably eaten another 800 calories. So by the time your hunger signal gets turned off, you've already overeaten yet again.

Hoodia, however, contains a chemical that gets picked up by your hypothalamus which thinks it's glucose. And as it turns out, this chemical is reportedly 10,000 times more potent than glucose in triggering the chemical receptors in your hypothalamus, and so it only takes a tiny bit of this chemical to trigger the cancellation of your hunger signals.

Consuming hoodia is surprisingly simple: slice off a piece of the succulent, peel off the thorns, and just start chewing on it. You don't even need to swallow it. The taste is rather bitter by most Americans' palettes, but after several minutes of chewing, you've already started absorbing the chemical. Guess what? Your hunger is vanishing with each passing moment.

Hoodia pills are my life saver. I have a thyroid problem and this causes depression and weight gain. These pills take my hunger away so I can get back into shape and they make me happy, nice "side effect" ;-) Now my Doctor is taking them too! M S (Germany).

Real South African Hoodia is RARE and EXPENSIVE. It takes approximately 5 to 7 years for the Hoodia gordonii succulent to mature and provide appetite suppressant qualities. The African government has limited the amount of Hoodia it exports and the number of suppliers to receive it in the USA. Because of the growing awareness and popularity of this miracle herb, rip-off products that contain very little or no authentic Hoodia in them are beginning to flood the marketplace.

The Hoodia Gordonii plant originated in the southwestern part of Africa and grows best in the semi-arid areas of South Africa primarily the Kalahari. In its native habitat it is extremely difficulty to identify because it looks similar to succulents of the same family of which there are many. Only an experienced botanist or as the case in South Africa with Hoodia Gordonii a San people can identify the plant prior to it's blooming.

Hoodia Gordonii is a plant - a leafless succulent. Not a Cactus nor a Herb. In South Africa Hoodia Gordonii is classified as a foodstuff, which is testimony to how safe the product really is.

Certainly any hoodia company out there that's selling an honest product is conducting a variety of testing, trying to find out who has counterfeit products and who has real products and trying to inform and educate their own customers about the fact that they have the real thing. But, as always, test results offered by companies who have financial interest in proving their product to be genuine simply don't carry the same weight as independent test results from an unbiased third company.

All this means that if hoodia really catches on with the public -- the supply will be even tighter for many years. Prices are going to go up, and eventually, only the wealthy may be able to afford the pills necessary to lose weight.

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