Hoodia. What is it?Hoodia gordonii, "Whoo De AH", is the botanical name for a leafless, spiky succulent plant that grows throughout the semi-arid areas of Southern Africa primarily the Kalahari desert. The San (local inhabitants) have rationally used Hoodia stems to stave off hunger and thirst when on long journeys, as it acts as an appetite suppressant. Hoodia (or Hoodia Gordonii) is a South African dwelling plant that the San bushman have used to help endure long hunting expeditiions for generations. Hoodia Gordonii is actually a succulent not to be confused with a cactus. It belongs in the succulent family of Asclepiadaceae along with stapelia, stephanotis and vinca. There are approximately 20 species in the genus of Asclepiadaceae. As it grows it forms stemmed clumps approximately one foot high and bears, pale purple saucer-shaped flowers in shades of red or purple brown. Hoodia Gordonii was discovered and used by the San tribe from the Kalahari, South Africa, since prehistoric times. They chewed the bitter Hoodia plant twice a day to suppress hunger and thirst during long hunting trips. This plant contains the miracle molecule p57 that was recently translated into a obesity cure.
Hoodia researchScientists at the South African Center for Scientific and Industrial Research were the first to successfully prove that Hoodia contains a miracle molecule that suppresses the appetite. Later, a human clinical trial was conducted by scientists in Leicester England. A group of morbidly obese men and women participated. Half the group were given Hoodia and half were given a placebo. At the end of 15 days, the group on Hoodia had reduced their food intake by 1000 calories a day. Given the average daily diet is around 2200 calories, this was a stunning success. Mass global interest has been shown for Hoodia since Pfizer, the international pharmaceutical giant, started to research Hoodia's potential to help people with obesity. Pfizer recently discovered Hoodia and decided to invest millions into researching the plants benefits as a new drug that would help with obesity. The research published by this company has catapulted Hoodia into the international spotlight. Laboratory experiments show animals automatically restrict their food intake when taking hoodia orally. Rats, a species that will eat anything from meat and plants to indigestible fiber, lowered their dietary calorie intake to a degree that made them get thin when fed comparative amounts of hoodia.
Hoodia gordonii todayReal South African Hoodia is RARE and EXPENSIVE. It takes approximately 5 to 7 years for the Hoodia gordonii succulent to mature and provide appetite suppressant qualities. The African government has limited the amount of Hoodia it exports and the number of suppliers to receive it in the USA. Because of the growing awareness and popularity of this miracle herb, rip-off products that contain very little or no authentic Hoodia in them are beginning to flood the marketplace. Hoodia is registered as a protected species to prevent Bio-Piracy but is allowed to be grown on a handful of commercial farms in South Africa owned by private farmers.
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