Hoodia, a plant that tricks the brain by making the stomach feel full, has been in the diet of South Africa's Bushmen for thousands of years.

CBS News, 60 Minutes, talking about Hoodia

What is Hoodia gordonii?

If you haven't heard of Hoodia yet, you soon will because it is being touted as the new miracle supplement for safe, effective weight loss. Hoodia gordonii, (Hoodia) is the botanical name for a cactus like plant that grows in Southern Africa. Scientists have recently isolated several compounds in this amazing plant that are responsible for dramatic weight loss. This all-natural appetite suppressant is also being applauded for containing no dangerous stimulants that caused adverse side effects associated with weight loss products of the last decade.

Hoodia is a Succulent botanical and is part of the Genus: Trichocaulon and belongs to the Family Name: Asclepiadaceae. There are approximately twenty plants within the Hoodia genus family, however, Hoodia Gordonii is the unique plant that South African San bushmen have used for generations to endure long hunting expeditions.

Hoodia Gordonii was discovered and used by the San tribe from the Kalahari, South Africa, since prehistoric times. They chewed the bitter Hoodia plant twice a day to suppress hunger and thirst during long hunting trips. This plant contains the miracle molecule p57 that was recently translated into a obesity cure.

Hoodia research

Scientists at the South African Center for Scientific and Industrial Research were the first to successfully prove that Hoodia contains a miracle molecule that suppresses the appetite. Later, a human clinical trial was conducted by scientists in Leicester England. A group of morbidly obese men and women participated. Half the group were given Hoodia and half were given a placebo. At the end of 15 days, the group on Hoodia had reduced their food intake by 1000 calories a day. Given the average daily diet is around 2200 calories, this was a stunning success.

After years of careful research, scientists isolated several compounds in this all-natural food that was responsible for dramatic weight loss, P57, which has been widely reported, is but one of several chemical compounds found in the Hoodia succulent. Not only was it proven completely safe, it contains no stimulates that could contribute to the jittery feeling associated with weight loss products of the last decade.

Mass global interest has been shown for Hoodia since Pfizer, the international pharmaceutical giant, started to research Hoodia's potential to help people with obesity. Pfizer recently discovered Hoodia and decided to invest millions into researching the plants benefits as a new drug that would help with obesity. The research published by this company has catapulted Hoodia into the international spotlight.

Hoodia gordonii today

Real South African Hoodia is RARE and EXPENSIVE. It takes approximately 5 to 7 years for the Hoodia gordonii succulent to mature and provide appetite suppressant qualities. The African government has limited the amount of Hoodia it exports and the number of suppliers to receive it in the USA. Because of the growing awareness and popularity of this miracle herb, rip-off products that contain very little or no authentic Hoodia in them are beginning to flood the marketplace.

To be eligible for export to the USA and all other nations, Hoodia farmers must obtain a C.I.T.E.S. certificate which is issued on a per export-shipment basis.

How to use Hoodia to lose weight

Hoodia helps to curb your appetite, some has reported, suppressing appetite within 20-30 minutes after taking Hoodia, results may vary. Some may need a little more time than this before they begin to notice the effects like: A reduced interest in food and A delay in time after eating before hunger sets in.

One of the active ingredients in the herb is a chemical compound called P57, which is thought to be at least partly responsible for the appetite-suppressing effects of hoodia gordonii. But this is probably an oversimplification, since herbs typically work with an assortment of chemical compounds, not just one chemical.

When you eat hoodia, the saying goes, your hunger will simply be gone -- gone -- for around six hours. During those six hours, you won't crave anything. You really won't want to eat at all. The food still smells good, as usual, and they taste the same if you eat them, but you don't want to eat them! At least that's what the hoodia advocates claim will happen.

Your body creates the illusion of hunger even when you're not really needing calories. And your body, like mine, doesn't know when to turn it off.

Normally, to get your hypothalamus to turn off the hunger switch, you'd have to eat a moderate amount of food. And your hypothalamus isn't very quick on the draw either: it takes around 20 minutes to figure out what you've eaten, and by that time, you've probably eaten another 800 calories. So by the time your hunger signal gets turned off, you've already overeaten yet again.

Eat this chemical, and your hypothalamus thinks you've just wolfed down three plates of food at the local buffet. Your hunger is abruptly cancelled. You just don't feel hungry anymore. Everything else is fine: there are no known side effects. But you simply don't feel like eating. At least that's what the hoodia companies explain you should experience.

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