direct marketing services

In the United States, the Direct Marketing Association (DMA) is a trade organization which seeks to advance all forms of direct marketing.

The DMA was founded in 1917. It is based in the United States, but its members include companies from 53 other countries as well.

The purposes of the DMA are:

The DMA has attracted controversy, as its purpose includes defending and promoting spam, junk mail, and telemarketing, which many consumers find irritating and intrusive. The DMA has a political action committee that makes political contributions in order to further its causes. The DMA asserts that the mass-mailings done by its members are both economically and environmentally beneficial (the latter because they supposedly reduce the number of car trips taken by shoppers who would otherwise shop at conventional stores).

The United Kingdom DMA promotes direct marketing, informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator. LookSmart Advertising.