fitness supplies

Gatorade is a non-carbonated sports drink marketed by Quaker Oats Company, a division of PepsiCo. Originally made for athletes, it is now often consumed by non-athletes as a snack beverage. The drink is intended to rehydrate and to replenish the carbohydrates (in the form of sugars sucrose and glucose) and electrolytes (sodium and potassium salts) depleted during aerobic exercise, especially in warmer climates.

History

Gatorade was created by Dr. Robert Cade, Dr. Sportvoeding voor de prof en de serieuze amateur. Alex DeQuesada, Dr. Dana Shires and Dr. Jim Free at the University of Florida in 1965 for the school's football team and given the university's athletic nickname, the Gators. Dr. Cade entered into an agreement with the Indianapolis-based fruit and vegetable canning company Stokely-Van Camp, Inc. Ned's Fitness Supplies. (S-VC) to produce the product, which he had already patented. In 1973 Cade and S-VC settled a lawsuit with the University of Florida, which had claimed the University owned the rights for the drink's formula. Since that time the University has received more than US$80 million in Gatorade royalties.

Only a year after its commercial introduction Gatorade was reformulated, as its initial recipe contained the sweetener cyclamate, which was banned by the FDA. [1]

The Gators football team used Gatorade officially in 1967 and went on to win their first Orange Bowl title. View Local Profiles of Singles into Fitness.