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Anthony Notaro, aka "Chef Tony" is a successful infomercial pitchman. Since his beginnings in the 1970s he has risen to become one of the most successful infomercial hosts in history.

Career

Anthony (Tony) Notaro began his career in 1971 as a professional demonstrator on the streets of New York. In 1982, Tony wrote and appeared in the "Mouli Slicer” commercial, one of the early short-form direct-response spots. Jack Lalanne's Power Juicer - 3 Payments - As Seen On TV. He subsequently pioneered marketing and demonstration techniques for many more short form products. In 1994, One of the industry’s first infomercials, "The Kitchen Wizard,” was scripted and demonstrated by Tony. Brown and Crisp Microwave bags, won him a nomination for Best Infomercial in the Houseware category from the Electronic Retailers Association. In 1996, Tony was voted one of the top ten male presenters in the world by Electronic Retailers Association members (the industry trade association). In 2002, Tony was awarded his industry’s highest honor, the E. Jack LaLanne's Power Juicer Elite As Seen On TV with Special Patented Extraction Technology for Fast Jack Lalanne's Power Juicer Features: • Special Patented Extraction Technology. R. A. "TV Host of the Year Award” for his Miracle Blade 3 Infomercial. [1]

Products

He is most noted for selling the patented Miracle Blades. "Over 12 million Miracle Blade knives have been sold since 1989" claims the website, but relevant statistical evidence is not given that supports this claim as versions of the Miracle Blade have been around since the 1970's. Targetcom: Official Site.