pay per click services uk

Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines.

With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).

While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. MSN has started beta testing with their own PPC services MSN adCenter. pay per click,Pay Per Click. Depending on the search engine, minimum prices per click start at US$0. 01 (up to US$0. 50). Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud.

Categories

PPC engines can be categorized in "Keyword", "Product", "Service" engines. Neutralize (*\*) - Pay Per Click Management - Search Engine Advertising. However, a number of companies may fall in two or more categories. More models are continually being developed. Currently, pay per click programs do not generate any revenue from site traffic to sites using these programs. Only when visitors click on banner advertisements or pop-ups is revenue generated. See Cost Per Click.

Keyword PPCs

Advertisers using these bid on "keywords", which can be words or phrases, and can include product model numbers. Pay For Click Advertising.