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Pets. com is a former dot-com enterprise that ceased operations in November of 2000. MyPetOutlet Discount Pet Supplies Store, your complete online source for all Pet Supply, Pet Products & Accessories. Today it is considered a leading icon of the dot-com bubble of the early 2000s.

History

Pets. com aimed to sell pet accessories and supplies over the World Wide Web, analogous to Webvan's attempt to sell groceries, and garden. com's try at selling garden supplies online. Pets. 1-800-733-3829. com launched in August of 1998 and went from IPO on a major stock exchange (the Nasdaq) to liquidation in 9 months.

After its start by Greg McLemore, the site and domain was purchased in early 1999 by leading venture capital firm Hummer Winblad and executive Julie Wainwright. Pets. com was the first online pet supply website funded during the dot-com bubble [citation needed]. Amazon. Makers of brand-name training and reward products for cats, dogs and birdsSearch. com was involved in pets. com's first round of venture funding. Pets. com would eventually buy out one online competitor: Petstore. com. Shop, Compare and Save on dog supplies with ease! Pet Supplies > Dog Supplies > Dog Gifts.

The company rolled out a regional advertising campaign using a myriad of media (TV, print, radio and eventually a Pets. com magazine). It started with a five city advertising campaign rollout and then expanded the campaign to 10 cities by Christmas, 1999. The company succeeded wildly in making its mascot, the Pets. com sock puppet, well known. Pets Alley. The Pets.