press release service

A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial newswire services are also used to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences.

A news release is different from a news article. Press release delivery to all print media, national newspapers and magazines,
TV, radio and journalits. A news article is a compilation of facts developed by journalists published in the news media, whereas a news release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A news release is generally biased towards the objectives of the author.

The use of news releases is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firm's client, and publicity, the aim of which is to attract favorable media attention for products marketed by the client.

Origins

"-30-" is a traditional closing for a press release. It started during the Civil War when telegraphers tapped "XXX" at the end of a transmission. XXX is the Roman numeral for 30. Submit press releases to opt-in journalists, targeting specific industries.