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Clinique is one of the world's leading brands of prestige skin care, makeup and fragrance products. It was launched by Estée Lauder Inc. in 1968 as the first dermatologist-guided, allergy-tested, and fragrance-free cosmetic brand. Clinique was at that time different from most cosmetic companies in that its goal was to meet individual skin care needs by categorizing skin types. Its lower prices can be thought of Estée Lauder's budget line when compared to other Lauder divisions like Prescriptives, Origins, or Estée Lauder's own line. Offering the largest selection of Men's Classic Traditional Wet Shaving products,
Men's Bath and Shower, Men's Grooming, Men's Hair Care, and Personal Needs.

Skin care

3-Step Skin Care system

Clinique was originally based on the 3-Step Skin Care System (often abbreviated to simply 3-Step), which is a system of skin care based on cleansing via Clinique-formulated "facial soap", exfoliating by a toner branded as "Clarifying Lotion", and moisturizing with the "Dramatically Different Moisturizing Lotion". Since Clinique categorizes skin types, the elements in all three steps of the 3-Step System are tailored for these different types. For example, the "combination" skin type uses the "mild" soap and toner strength "2".

Clinique later introduced Dramatically Different Moisturizing Gel, an oil free formula of the original designed for oilier skin types. In 2006, Clinique has also developed an alternative to their bar-style facial soap, now offering a liquid form of this product. Shaving Products.