Clients

     Here is a list of our current clients:

     The Bay Boom! Fashion Show Event
     
     Tel. 416.296.0555 x.686                            Email: martina.svitlica@hbc.com

     Reference Contact: Martina Svitlica, Event Co-ordinator, The Bay (Scarborough)

     The Bay (Scarborough Town Centre branch) event co-ordinator needed a flyer on short notice in order to promote an upcoming event--a fashion show meant to celebrate the launch of the store's Boom! campaign and the latest fall fashions. We worked hard under pressure and a tight deadline in order to design and produce a great-looking and highly-effective flyer, which was mass photocopied and distributed internally to employees and externally to customers. They raised awareness of the event and persuaded large numbers of customers and employees to attend, and the event was a great success.

     Testimonial - October 12, 2007

"I would recommend FFTB to anyone who needs fast, creative, and reliable service. [They] delivered the flyers for my event two days before they were due, which gave me more time to plan and concentrate on other things. I will definitely use FFTB for any future advertisements."

     Visit the portfolio section to view the flyers designed for this client.

     Legendre Auto Detailing
     
     Tel. 416.898.2591                                 Email: pureantics21@hotmail.com

     Reference Contact: Kathleen Legendre, coolkat711@hotmail.com

     Legendre Auto Detailing is an independent sole proprietorship operating in the Greater Toronto Area. This business offers an extensive number of cleaning and detailing services for the interior and exterior of all types of vehicles, including full-body waxing and shampooing of the upholstery. The main benefit of enlisting their services is convenience--they will come to your home and perform the work there. We are in the process of completing a full-service marketing campaign for this client, which includes brand, logo, and theme development, the design and production of business cards, high-gloss handouts, and fridge magnets, and finally an extensive direct marketing campaign featuring five different flyers aimed at different target groups.

     Testimonial - September 19, 2007

"We enjoyed our experience working with FFTB. They provided us with brilliant ideas on how to promote, advertise, and expand our company. They produced unique flyers and business cards that were both eye-catching and effective, and gave us ideas on how and where to promote our product in order to achieve our highest potential income. Overall our experience with this company was truly amazing and we will definitely use their services again in the future!"

     Click here to read more about this client and the advertising work that we are doing for them.

     Mr. Rooks DJ/MC
     
     Tel. 416.898.2591                                 Email: pureantics21@hotmail.com

     Reference Contact: Kathleen Legendre, coolkat711@hotmail.com

     Mr. Rooks DJ/MC is another enterprise operated by the owners of Legendre Auto Detailing. They offer DJing and MCing services for weddings, parties, and other events, and specialize in music such as soca, dancehall, reggae rockers, and old skool. This client required the design and production of a business card that could be handed out to potential clients.

     Testimonial - September 19, 2007

"Your services were excellent! We needed business cards in a hurry and they delivered them in a hurry! We were always treated in a very professional manner and great care was taken to incorporate our own ideas into the final product, which turned out amazing!"

     Visit the portfolio section to view the two versions of the business card designed for this client.

     Mother's Choice Homemade Ice Cream
     
     Tel. 416.258.1159 / 905.554.3456                   www.motherschoice.tz4.com
     Email: mothers_choice_icecream@yahoo.ca

     Reference Contact: Rekha Shukla

     Mother's Choice Homemade Ice Cream is a small, family-owned and run business selling unique and exotic flavours of homemade ice cream. We are currently working on a full-service advertising and marketing campaign for this client, including building their brand image (logo creation and brand theme), constructing an informative website, strategic planning (looking for opportunities to reach more customers), and the production of various marketing materials that will be distributed to existing and potential customers (including flyers, price lists, and a business card). <

     Testimonial - January 7, 2008

"It has been a pleasure working with FFTB. I found [them] to be extremely dedicated and committed in what [they do]. The website is absolutely magnificent. Without [their] support and brilliant creativity I would have never pulled it through. I am thoroughly satisfied with your effort and also would recommand your outstanding services to other companies. A BIG THANKS TO YOU! This website is like my dream has come true for my business and your help will always be remembered."

     Click here to read more about this client and the advertising work that we are doing for them.

     Colin Fletcher, Singer/Songwriter
     
     Tel. 647.208.3023      Email: mailto:whoiscolin@hotmail.com      www.colinfletcher.tz4.com

     Reference Contact: Colin Fletcher

     Colin Fletcher is an up-and-coming musician and singer/songwriter, and a pioneer of the unique pop-R&B genre. His goal is to develop an effective online presence, generate interest and publicity, and utilize the internet in order to spread the buzz about his music and his talents. In addition to extensive and ongoing consultation, we are currently developing a sleek, sophisticated, and interactive website with a unique urban look, which will allow visitors to learn more about Colin Fletcher, listen to his music, watch videos and view an image gallery, and even interact with him through email and a guestbook.

     Testimonial - Coming soon

     Visit the portfolio section to check out the work that was done for this client.

     Adrian John, Interior Designer
     
     Tel. 416.283.1559      Email: adj1st@yahoo.com      www.adrianjohn.tz4.com

     Reference Contact: Adrian John

     Adrian John is an independent/freelance interior designer offering design, space-planning, and consulting services for individuals in the Greater Toronto Area. We are currently working to construct a marketing-focused website that will include his full portfolio of previous work (including both the full designs and photos of the finished work), client testimonials, and more. We are also looking into opportunities for him to get more exposure and reach more potential clients.

     Testimonial - August 29, 2007

"I was approached by FFTB with a proposal for a marketing package to promote my interior design business. Not only was I impressed with the genuine interest and appreciation I was shown as a client, but also with the amount of research done on their part into my field, which resulted in a very strong marketing program complete with my own website. Great job!"

     Click here to read more about this client and the advertising work that we are doing for them.

     Become our client

Interested in becoming a client of ours?      ARE YOU... ...too busy running your small business or sole proprietorship to spend time on the marketing of your products or services? ...in need of advice concerning how to reach more potential customers and increase the awareness of your business? ...confused about how to develop a unique brand that will attract the interest of consumers and improve your business' perception?      If you are operating a small business or sole proprietorship in the Greater Toronto Area and would like us to work for you, please contact us about your advertising needs today!

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     Legendre Auto Detailing

     

     The Dilemma... finding the target market
     Our work with this client began with a very important problem which many small businesses find themselves with these days: identifying their target market. Before the appropriate brand image can be developed and before marketing materials and campaigns can be designed, it is first necessary to determine which group of people will most likely want to use this service. Once this is determined, all further marketing efforts must be directed towards reaching and appealing to these target groups.
     So... what exactly is the target market for auto detailing and cleaning services? During our initial meeting with this client's representative, which consisted of a consultation session and an analysis of the client's initial marketing strategy, the demographics of their high-potential clients was discussed. It was concluded that there were two main groups to whom these services would appeal to the most: 1) Young, career-oriented women aged 21-30, who don't pay as much attention to the detailing of their car as they could, and 2) Working-class and executive-class men and women aged 35-60 who are too busy with career and family-related commitments to worry about the state of their car. This realization also meant that the client's initial marketing strategy (shown in the image of their original flyer, below) would not be appropriate, since it generally appeals to a demographic group (Young men, aged 18-25, car-oriented enthusiasts) that consists of low-potential clients. These people already care greatly for their vehicles and take good care of them on their own.

This client's original flyer.

     The Brand... developing an appealing image
     Our next task was a complete rebuilding of the client's brand image and theme. Originally, their enterprise began as a partnership called "R&M's Auto Detailing" (as seen in the original flyer, above), and so once the business became indepedently-run, an overhaul of the name and theme was necessary. We suggested the name "Legendre Auto Detailing", a simple and yet elegant use of the owner's surname. Marketing-wise, the name evokes feelings of high-quality and longevity due to its close resemblance to the word "Legend" and "Legendary".
     The name banner and logo follow with this theme. The font for the word "Legendre" was carefully chosen and made the focus of the banner, and is meant to show a sleek, shiny, gold surface. The font for the words "Auto Detailing" also adds to the sleek, clean, and professional look of the banner. The logo continues this theme as well, and is a simple, stylized rendition of a sports car, flanked on both sides by the initials L.A.D. The banner and logo are represented on all marketing materials, such as the client's business card.

     The Outreach... designing effective flyers
     It had previously been identified that in order to successfully reach as many high-potential clients as possible, it would be necessary to focus all marketing efforts on appealing to these target groups of people. Thus rather than simply produce a single flyer, multiple versions, each with a different message and theme aimed at a different target group, were designed. The first series is meant to appeal to the first target group, women 21-30, while the third series is intended to appeal to the family-oriented target group, men and women aged 35-60. The second series, within which only one flyer (of two mock-ups) will be produced, is meant to be a general ad that will appeal to the entire pool of potential clients as a whole.
      These flyers will be very effective, high-density media with which to spread awareness of the business within the local area and gain new customers. They will be delivered to mailboxes as part of a direct marketing campaign and will be distributed on the windshields of parked cars.

     The Future... upcoming projects
     A few exciting projects that are in the planning stages include:
     -The design and production of fridge magnets, which have a very high possibility of being retained by potential customers and used on their fridge, allows those who are not interested in the service at the current time refer to the magnet at a later date, when the service may be of use to themselves or an acquaintance.
     -The design and production of high-gloss, 3x5 hand outs which can be given to high-potential clients along with a business card.

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     Mother's Choice Homemade Ice Cream

     

     The Business... we all scream for ice cream!
     Mother's Choice Homemade Ice Cream is a small, family owned and run business selling unique and exotic flavours of homemade ice cream. This small venture began by selling original, self-developed flavours to friends and neighbours within neighbourhood. With many flavours featuring an Indian-style taste and not available anywhere else, Mother's Choice Homemade Ice Cream became especially popular within the local Indian community, and the family gained many loyal clients. The name "Mother's Choice" was chosen as the name of the business because one unique aspect of the ice cream is that it is all-natural and chemical-free (containing no additives or preservatives) and that it is always made fresh to order--making Mother's Choice Ice Cream the "healthy choice".

     The Prospects... finding the competitive advantage
     Our focus is on small businesses like this one, who have so far survived purely on word-of-mouth and loyal clients. They do not have the means or ability to expand their business to new customers and develop and market their brand. Mother's Choice had a lot of potential. They already had loyal customers, but wanted to reach more people. First, we met with this client at their home and discussed the business more thoroughly. What is their competitive advantage? In other words, what makes their products so special and what will we be focusing on the most when marketing those products to potential customers?
     It was very clear what the strong point of this business was: the unique products. Ice cream itself is already widely popular and available in most stores. But this ice cream is homemade, made fresh to order with real ingredients, and tastes vastly superior. The flavours are exotic and many cannot be found anywhere else. It was decided that the unique flavours and the healthy aspect of the recipes and the process of making them were the best selling points for the business.

     The Materials... developing a brand image
     More coming soon...

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     Adrian John, Interior Designer

     

     The Website... gaining an online presence
     The website created for him serves two purposes: (1) to act as a promotional tool that potential clients can be referred to or find using a search engine, and (2) to act as a medium through which his portfolio of architectural designs and work may be showcased to potential clients.

     More coming soon...

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