Here are some examples of our work:
FFTB
L-R: Alexander as Zeus Ammon Logo, Alexander and Bucephalus Logo
The FFTB theme and logos, as explained in the Intro section, are based on and inspired by Alexander the Great. The logo on the left, which is used on banners, on all marketing materials (ie. letter heads, business cards), and at the bottom of all websites produced by us, is an image of Alexander as Zeus Ammon. Ammon was the highest of the Egyptian gods during the Hellenistic Period (4th Cent.BC), and the Greeks identified him with their own deity, Zeus, king of the gods. During his campaign in Egypt, Alexander made a special pilgrimmage to the oasis of Siwah, home of the Oracle of Ammon. There, it was said that the god told Alexander that he was indeed the son of zeus. The horns curling through Alexander's hair represent the god Ammon, who was portrayed as a ram. The look in Alexander's eyes is called "Pothos", and represents a heroic longing to accomplish great things and reach far-off places.
'Fortune doesn't favour the meek' Ad (Colour Version and Print Version) 8.5" x 11.0"
These promotional handouts were designed and produced to serve as marketing materials to be handed out to potential clients along with a business card. The main theme is, of course, "Fortune favours the bold"--good luck and prosperity comes to those businesses that are actively promoting their products and services and continually seeking to reach more customers.
Miscellaneous/Example Ads
'It's THAT good' Ad (Colour Version and Print Version) 8.5" x 11.0"
"Pizza & Wings" is a fictional business created for the purpose of designing and producing an ad campaign for a client in the fast-food industry. The ad is meant to appeal mainly to the stomach of potential customers: large images of pizza and chicken wings, continuous lines of words such as "spicy", "exotic", and "tasty", and the implication that these are the best pizza and wings that one can get, aid in this goal. In combination with promotional coupons and discounts on the back, these ads would serve as effective flyers to use in a direct marketing campaign.
The Bay
This gift certificate was designed for The Bay Scarborough's new spa, which is a special service offered by the cosmetics department. The certificate will be printed in full colour on glossy stock paper, and is designed to fit into a compact Bay gift certificate holder. Although the mockup was recommended as it appeals directly to the women who would be using the service, the client decided to go with a simpler, unisex design, shown on the left as the final version.
This flyer was produced for a one-time marketing event and was meant to be extremely simple in its design and message. Its only purpose was to make employees and customers aware of the event and to persuade them to attend. As the event was a fashion show, the target market of the advertisements is women aged 25-50 who are fashion and style-oriented. In order to keep with the overall Boom! campaign which is being implemented across Canada, materials (including the decorations and logo) were used from the Boom! section of the Bay's website, as were the four models, who are wearing clothes from the Bay. Overall the flyer is very effective and promotes not only the event, but also the entire Boom! theme.
Legendre Auto Detailing
Clockwise from left: Title Logo, Logo, and Banner
'Shampoo' Ad (Colour Version and Print Version) 8.5" x 11.0"
The 1st version of a promotional campaign designed and produced for an auto detailing business is meant to appeal to a specific segment of the business' target market--family-oriented and affluent women aged 25 to 45. The goal was to communicate the idea that women should be taking care of their car in the same way that they take care of their own bodies--be it shampooing the upholstery and waxing the exterior. The sensual and sexy images of a woman bathing and a woman's bare legs are meant to grab the attention of the viewer, and encourage them to find out what this ad is about, rather than simply throwing the ad away.
'Bird Poo' Ad (Colour Version and Print Version) 8.5" x 11.0"
The 2nd series of flyers are meant to resonate with the general population of potential customers, rather than target a specific demographic. Thus they are simple and the message is made quite clear: Got a Problem? At this point the viewer is treated to an exaggerated, ridiculous scenario-- in one case, a car that has been completely covered in poo by a trio of pigeons, and in the other, the back seat of a car which has been ravaged by terrible spills and vomit. The ads can be interpreted quickly, and no further reading or understanding is required to realize what exactly this business is about and what services they offer.
'Family Photo' Ad (Colour Version and Print Version) 8.5" x 11.0"
The 3rd series of ads are designed to send a message to family-oriented, working and executive class men and women aged 35-60. The goal is to compare the potential client's vehicle, which in this target group is most likely a minivan or SUV, with the thing that these people value most in life--their family. Thus the value that they place on their family is transferred to their car, giving them the idea that they should take care of their car as if it were a member of their family.
Business Card (Six Versions) 3.5" x 2.0"
Pricing List (Colour Version) 8.5" x 11.0"
Mr. Rooks DJ/MC
Business Card (Two Versions) 3.5" x 2.0"
Adrian John, Interior Designer
L-R: AJ Logo, Banner
This website is meant to serve as a promotional tool that can be used to market Adrian John on the web and a place that both he and his current/former clients can refer potential clients to should they seek additional information. When completed, it will promote the advantages of hiring an independent interior designer, give people more information about Adrian John himself, it will detail much of his previous work and offer before and after images, and it will showcase testimonials from his clients. The current design uses a simple blue print design theme, but will in the future incorporate images of his work, which will stand out as they will be in colour.
Business Card (Four Versions) 3.5" x 2.0"
Mother's Choice Homemade Ice Cream
L-R: MC Logo, Banner
Screenshots from www.motherschoiceicecream.com
The theme of all Mother's Choice marketing materials is that of a family-oriented business. The baby blue colour scheme, images of a mother bird and her baby birds, and stylized, cartoon depictions of ice cream are meant to cement this. The website will serve as a promotional tool to point potential customers to for further information, and it will also serve as a site that current customers can visit for updated information on the flavours, pricing, and to place an order as well. The addition of a guestbook helps to create the feeling of a community of consumers who have chosen Mother's Choice as the favourite ice cream of both themselves and their children. When completed, the "Flavours" section will be a image-rich page showcasing all of this business' unique and exotic ice cream flavours.
Price List 8.5" x 11.0" Flyer 8.5" x 11.0"
Colin Fletcher, Singer/Songwriter
L-R: Colin Fletcher Logo, Banner
Screenshots from colinfletcher.angelfire.com
The website of Colin Fletcher is designed to be be unique, sophisticated, and sleek, while maintaining an urban feel and being easy to navigate. The visitor is directly introduced to Colin's eclectic fusion of pop-R&B, as five of his singles play automatically in the background from a Flash jukebox. This dynamic and interactive website is meant to introduce visitors to Colin Fletcher and his music, and to encourage the generation of buzz.
Classic Portfolio Website
The Classic Portfolio is a collection of drawings, art, fiction, and websites created many years ago, between 2001 and 2003. Although many of these unique creations have been published in some form in the past, others are being made public for the first time. In addition, although a few of the drawings were already finished, most have been completely restored, retouched, and refined in high-resolution in order to create finished works. All drawings, which were originally produced either in simple black and white, crudely penciled in grey, or shaded in grayscale, have been coloured and polished, and may now be presented as originally envisioned.
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FFTB, 2007
