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Special London Fares Starting At $99 Each Way From New York
Virgin Launches A $3m "Lovin' London" Ad Campaign
NORWALK, CT -- Starting February 12, London travelers will fall in love with Virgin Atlantic Airways' special Economy fares, starting at $99 each way from New York. These unseasonably low rates are part of the launch of a wider, integrated ad campaign, Lovin' London, where the airline goes back to its music roots with a retro rock n' roll feel. The $3 million effort commences this month with television, print, radio, outdoor, and on-line interactive promotions to entice consumers to London with offers that are hard to refuse.
Travelers can purchase these roundtrip Lovin' London Economy class sale fares for travel commencing between February 12 and March 21, 2002.
Virgin Atlantic Ad Campaign Tickets must be reserved and purchased between now and February 21, 2002, and travel must be on a Tuesday or Wednesday. Other promotional rates are available for travel on other days of the week: Gateways One-way fares based on Tues/Wed r/t travel* JFK/Newark/Boston: $99 Washington DC: $114 Miami/Orlando/ LA/San Francisco: $149 *Other promotional rates available for travel on other days of the week. Fares do not include $8 security surcharge imposed by Virgin Atlantic, up to $96 departure taxes and fees and September 11 Security fee of $5 per round-trip. For reservations call 888-747-7474 or visit www.virginatlantic.com/lovinlondon John Riordan, Vice President of Marketing comments, "The launch of Lovin' London will raise the profile of London as a destination and provide consumers with another reason to fly on Virgin. The combination of London's appeal together with these attractive fares and special add-on deals will give people the incentive they need to book now." In the year of the Queen's Golden Jubilee, Virgin's hard-hitting message is designed to restimulate travel to London. This retro rock n' roll-like campaign steals a page out of a concert promoter's notebook with advertising that mimics "wild postings" often used to advertise rock bands on tour. The TV, print and outdoor components prominently feature a Virgin 747 plane with the Union Jack as a backdrop, reinforcing the airline's British roots. Virgin Atlantic has also teamed up with radio stations in key markets to give away London vacation packages. And for those consumers who love to surf the web, there are plenty more opportunities to win tickets to London with a weekly team-based trivia quiz, at www.virginatlantic.com/lovinlondon. A Grand Prize of a pair of Upper Class tickets, first class hotels, and the opportunity to have lunch or dinner with Sir Richard Branson will also encourage consumers to register to win. By visiting our Lovin' London website at www.virginatlantic.com/lovinlondon you'll also be able to book your flight online and also take advantage of great hotel, parking, and theater deals. Virgin Atlantic Vacations are also offering three-night, add-on hotel packages starting at $169, per person, double occupancy. For reservations call 888-YES-VIRGIN or for more information visit www.virgin-vacations.com. Virgin Atlantic is one of the world's most acclaimed carriers and was recently named "Favorite Business Class Cabin, Transatlantic Travel" 2001 by readers of Conde Nast Traveler and "Airline of the Year" 2001 by OAG. Virgin Atlantic Airways currently serves London from nine US Gateways: Boston, New York (JFK), Newark, Washington DC (Dulles), Miami, Orlando, Las Vegas, San Francisco and Los Angeles. For more information, contact the Virgin Atlantic press office at 203-750-2570 or visit the website at www.virginatlantic.com.
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