MEDIA RELEASE
PEAK PERFORMANCE MOTORSPORTS
2668 PEACHTREE ROAD STATESVILLE, NC 28625 704-873-2310
For Immediate Release Contact: Tonia Jackson 919-719-2710 tjackson@pse-3.com
July 29, 2005
EAS TO SPONSOR No. 66 AT THE BRICKYARD
Nutritional Supplement Developer Joins Peak Performance as Primary at Indy, Associate for 2005
STATESVILLE, N.C. – Peak Performance Motorsports announced today a one-race primary sponsorship package by EAS, the world’s leading manufacturer of cutting-edge sports nutrition products and widely known for fueling top athletes in all sports. The company will join PPM for the Allstate 400 at the Brickyard next weekend. EAS will also be on board as an associate sponsor for the remainder of the 2005 season.
“It’s a natural fit,” said Jeff Stec, CEO of Peak Fitness Clubs and team owner. “Peak Fitness continues to grow as a national leader in fitness clubs, while EAS is renowned as one of the nation’s leading suppliers of nutritional supplements in its field. We are excited to bring them on board and are hopeful that the association will benefit EAS and its parent companies.”
EAS was acquired by Abbott Laboratories in October of 2004 and has since continued its success as being “the brand that the pros use.” Currently, EAS is the only brand with products certified for use by NFL players under the NFL/NFLPA certification program. EAS products are used by all 32 National Football League teams and more than 1,200 players.
“We’re thrilled to be the primary sponsor of the No. 66 Peak Performance Motorsports team in Indianapolis,” said EAS senior vice president of marketing Steve Breen. “To have the opportunity to participate in such a prestigious NASCAR event in front of millions of enthusiastic race fans is a great opportunity for us to increase our brand awareness and inform fans about EAS and the performance sports supplements we offer.”
About EAS
Based in Golden, Colo., EAS is a part of the Ross Healthy Living Division, which is a top producer of adult nutritional products and today, the Ross Healthy Living family of nutrition brands includes Ensure®, Glucerna®, ZonePerfect® and the EAS brands Body-for-LIFE®, AdvantEdge® and Myoplex®. Ross Healthy Living Products is a division of Abbott Laboratories. Abbott—a Fortune 500 company (#100)—is a global, broad–based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs more than 60,000 people and markets its products in more than 130 countries.
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