How MADE Merchandise is "MADE"

First, Benji and Joel find a cheap black beanie.

Then, they put their MADE logo on it. Suddenly, this simple black beanie is worth over 50 percent more then it was before. That is because verbs are very expensive words, especially when put in the past tense.

Feeling even more creative, the twins change the color of the beanie to red. It becomes even more expensive. WOW, nothing matches the stunning beauty and creative excellence of a red colored beanie with a word on it!

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