Why feel obliged to trundle through an hour long set, hopping desperately from single to single across a mire of fillers? Why humble yourself if you genuinely think you're a sex baguette? Matt's dripping with the jewels of what he looks like in his head, gangly and languid, a pantomime Mick Jagger with Jabberwocky hair, all arse and lips, sex and cheek.
Melody Maker - Live (Oxford Zodiac) - 1st August 2000
Strutting out of Birmingham in ridiculously tight trousers, midriff-flashing blouses and a trowelful of lippy, they've caused a fuss and they've done it fast... they've plied the nation's venues with something approaching hysteria and caused the kind of San Andreas fault division among music fans that has rarely been seen since the early days of the Manics.
Melody Maker - July 19th 2000
Apart from the divine King Adora, T in the Park left everyone looking like shit... 'Me lipstick's gone, me hair dye's running down me face,' singer Matt Browne was heard sighing, 'but I'm doing my damnedest to stay glammed up.'
Melody Maker - Gossip - July 19th 2000
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This is a band that deserves to be applauded every spike heeled step of the way. Next year, they may have to consider renaming this the King Adora's Wham Bam Tent in their honour.
Melody Maker - t in the park - 12th July 2000
King Adora's set is a swift-shag short and akin to a minature riot.
Melody Maker - June 21st 2000
The Birmingham four-piece cleary understand the rules here - get in, hit 'em hard, get out fast... Imagine, some proper pop stars to keep your eye on. It's been a long time, hasn't it? Melody Maker - May 17th 2000
This motley, hormone-led gang of Brummies have come to startle music out of it's yawning polite doldrums by launching themselves at it with a mouth-bruising, spittle flecked snog, before ripping it's head off and forcing it, in the final few seconds of conciousness, to see how it should be done. Melody Maker - Best New Band - May 3rd 2000
Suede-meets-Supergrass megaton pop single. This lot are going to be f**king huge.
Melody Maker - April 5th 2000
