Project Requirements
Create a logo that properly represents the client described. Show the logo at several reductions to demonstrate how it works effectively at a variety of sizes.

Client Name and Description
Black Butterfly Press--a new book-publishing company created specifically to print the work of authors and artists who have previously been only available online. Because money is no object, the company chooses not to appeal to the mainstream book-buyers, but instead prints work that could be considered edgy and controversial, hoping to reach isolated fringe groups.

Client's Objective
To aquire a logo to represent their business, so that they may present the image of a professional organization while also expressing their unique character.

Target Audience
Mostly males (though females are not excluded) from approximately late teens through late twenties. They are intelligent, modern, broad-minded, and capable of deep thought, though they may also have a noticeable rebellious or indiviualistic streak.

How My Solution Works
...When left to my own designs, I inevitably make weird monochrome logos like this. :P BBP was intended to be my personal (fictional) publishing company, and the name "Black Butterfly" was inspired by the fact that each of the three people for whom I originally started the company have at least two butterfly knives in their possession. It was from this initial connection to blades that the butterfly in the logo mark got its pointed, serrated wings. The idea was also inspired by the thought of change and rebirth, though the methods used and the changes made may be of a kind considered unexpected or strange to the world at large. Hence, the enigmatic darkness of the butterfly is represented by its color.

In the end, I believe that I succeeded in creating something that is both edgy and beautiful--the lines are sleek and modern, the wings appear to have teeth along their edges, and the complex arraingement of shapes inside the wings creates a fascinating web that seems to snare the eye. Although butterflies are generally considered to be cute or feminine symbols, I consider this one to be executed in a sufficently fierce fashion that allows it to transcend the preconceived notion of what it should represent.

The font used was a blocky serif that put more of a classical spin on the logo, preventing it from going all the way into modernity. This serves to make it more classy and serious, avoiding the possibility that it might be seen as overly weird or frivolous.

One thing that I must sadly admit is that it doesn't reduce as well as it should, especially in the white-on-black version (it was originally built as black-on-white and had to be reversed when I saw that I would be making the covers so dark). The antennae and some of the thinner parts of the letters get lost rather quickly... This could be corrected with some tweaking, however.

Programs Used
Illustrator 9.0.