About Search Engine Optimization
Search Engine Optimization (SEO) isn't a one-time
effort. The variables that influence search visibility and rankings
are constantly changing. Search engines update their rules. Competitors
constantly optimize their pages to improve their rankings, and new players
enter. Without an SEO solution to keep you constantly updated on changes
that could negatively affect your rankings, you could lose highly targeted
web traffic to your competitors.
Determine and monitor your search engine visibility
with Reporter Research your target keywords with Wordtracker Optimize
your pages using the built-in expertise available in Page Critic Design
and submit HTML pages with Page Builder, Upload Manager and Submitter
Analyze your results through to conversion using WebTrends Analytics.
Step
1: Report on Rankings (Reporter) Monitoring your rankings in all major
search engines is easy in WebPosition.
Step 2: Research
Keywords (Wordtracker Keywords) Target keywords people are actually
using by identifying those keywords that are most related to your business.
Step 3: Optimize
Pages (Page Critic Service) Optimize your web pages to achieve the highest
search engine ranking possible.
Step 4: Build/Submit
Pages (Page Builder & Submitter) The Page Builder module helps get you
started on the right track when building a new web page.
5: Analyze Conversion
(WebTrends) Optimize conversions.
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The Free Trial
Step 1: Report
on Rankings (Reporter) Monitoring your rankings in all major search
engines is easy in WebPosition. Only the search engines that make the
most difference are included. The list of search engines is continually
updated. Although we support 200 search engines, we believe in providing
quality and relevance instead of quantity. There is no benefit in focusing
on search engines that receive very little traffic and doing so can
take time away from focusing on more important SEO activities that can
produce results. The WebPosition team continually monitors and adjusts
the supported search engines at the global and regional levels to ensure
you are always focusing on the most relevant search engines. WebPosition
also includes paid placement engines such as Overture™, Google™ Adwords,
FindWhat™, and eSpotting®. The Froogle™ shopping engine is also supported.
Reports can be private labeled for the SEO professional or agency. You
can schedule WebPosition to send reports by email, publish them to a
web site, or export them as text files or SmartReports. Reporter allows
you to: Monitor natural and paid listings on the most relevant search
engines Use regional search engines Schedule reporter missions View
competition rankings Create private label (i.e. unbranded) reports Distribute
ranking results with ease through WebPosition Pro
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2: Research
Keywords (Wordtracker Keywords) Target keywords people are actually
using by identifying those keywords that are most related to your business.
It's important to choose terms that people search against as opposed
to those terms you might think your business is about. Choosing the
proper keywords is one of the most important aspects of the SEO process.
To help you select keywords more effectively, WebPosition provides integration
with Wordtracker, the industry leading keyword research tool.
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3: Optimize Pages
(Page Critic Service) Optimize your web pages to achieve the highest
search engine ranking possible. Use WebPosition's Page Critic Service
to access must-have advice and learn about late-breaking changes in
the SEO environment. SEO isn't a one-time event. The Page Critic Service
is continually updated to ensure the latest search engine rules are
considered in the optimization process, because search engines often
change their ranking rules. 3-month, 6-month, and 12-month subscriptions
can be ordered through WebPosition.com.
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Step 4: Build/Submit
Pages (Page Builder & Submitter) The Page Builder module helps get you
started on the right track when building a new web page. Just enter
your target keywords and let the Page Builder generate the HTML framework
to construct your fully optimized web page. Use the Submitter module
to submit your site to those search engines that require submission.
The WebPosition team continually monitors and adjusts the supported
search engines for submissions. Of course, after using WebPosition your
site will be optimized for maximum search engine visibility.
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5: Analyze
Conversion (WebTrends) Optimize conversions. Achieving higher rankings
is only part of the SEO puzzle. Go beyond rankings and track your search
engine results through to conversion and revenue with WebTrends, the
trusted standard in web analytics. With WebPosition, you already have
the #1 SEO solution to help you achieve a competitive position in the
search engine rankings. By adding WebTrends 7 to your toolset, you'll
be able to close the loop and understand how your rankings for specific
keywords and search engines impact conversion, revenue and ROI.
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The Free Trial
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