Taken from a huge source of mags.. Crash, Your Spectrum, Your Sinclair, Big K, PCW, Your Computer and many others.

Every now and again, a big brown A4 envelope would flutter through the letterbox with a faded red Ultimate logo and a postmark from Ashby-De-La-Zouch. This could only mean that another game was to be released - be it Spectrum, Amstrad, Commodore or even MSX! What these magaical envelopes usually contained were an up to date price/release list, a huge A2 poster of the current release and a small A4 or A3 multiformat release poster.