Answer: An advertising medium is a means for advertising. Some of them are suitable for local markets while others for goods to be sold on national or international scale.

(1) Television- It is expensive but effective media of advertising, as it has the combination of sound as well as vision.

(2) National press- Comparatively a cheaper medium of advertising where advertisements can be placed in appropriate places in the newspaper.

(3) Local press: Important for local advertisements as they have monopoly in a particular area hence advertiser can be sure of reaching almost every household.

(4) Poster- Economical, however they have to be carefully designed and located to catch public's attention.

(5) Cinema: These have the same advantages of television commercials however frequent repetition is not possible to create a cumulative impact.

(6) Other media- Advertisements on van's, buses, on paper bags etc. circular delivered to local households. Some other medias are Internet, VCD, and satellite TV channels