1956 Willys Ad

Text on ad:

"Takes the load: More than a ton! The time-tested and performance-proved 4-Wheel-Drive 'Jeep' Truck is a year-'round work vehicle--for industry, agriculture, mining, engineering, public service--almost any job. 'Jeep' vehicles hauled, towed, and, with power take-off, operated many types of equipment, in billionsof miles of on-the-job experience. They can do your job too!"

"On the road: A flick of a selector lever and you shift into conventional 2-wheel drive for highway travel at top legal speeds. The versatile 4-Wheel-Drive 'Jeep' Utility Wagon, like all 'Jeep' vehicles, gives you selective 2- and 4-wheel drive. Engineered for rugged off-the-road use--it's also "right at home" on paved roads. That's assured performance for all driving conditions!"

"Off the road: Here's where the 4-Wheel-Drive Universal 'Jeep' out-performs 'em all! Mud, sand, soft earth, steep or slippery hills are no obstacles for 'Jeep' vehicles. The extra traction of their 4-wheel drive takes you almost anywhere. 'Jeep' vehicles work 'round-the-clock, in good weather or bad...earn their keep every day of the year. That's profitable performance!"

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