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ShoalsWoman

A little about ShoalsWoman:
I have been involved with ShoalsWoman since its inception in 2002 and eventual publication in 2003. ShoalsWoman was one of the first successful (profitable) magazines in the New York Times regional newspaper group. The magazine has grown substantially over the years and made the leap from being a 32-page advertorial product to being a 72-page editorial product. When ShoalsWoman began in the marketing department, I was the publication's coordinator. After it became a news product, I was named editor. As ShoalsWoman editor, I developed story budgets, managed freelancers, scheduled and attended photo assignments, in addition to choosing all art, color schemes and designing each editorial page. My design concept for ShoalsWoman has always been centered around color. I use classic, rich colors because ShoalsWoman's readership is mostly women 35 and older.