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My Shoals Magazine design

A little about Shoals Magazine
Shoals Magazine is a high-end glossy magazine published quarterly by the TimesDaily. The product specifically targets Northwest Alabama households with an income of more than $100,000; subscriptions are also available. I was involved from concept to completion, and the product was launched March 15, 2006. We went from concept to finished product in less than 5 months. I designed all editorial pages.



Shoals Magazine Fall 2006


Page 46
When the photographer and I went to the Cale's home, we agreed on the concept we wanted for the fall Shoals Magazine cover - something that screamed fall. We arrived late afternoon and stayed several hours taking time-elapse photos in hopes of achieving something with atmosphere. As the sun disappeared and gave way to a dusky blue sky, we asked the homeowners to turn on interior lights; just as we had hoped, the stately home became illuminated and warm. When we viewed the photos, this one in particular made us stop and take notice because of its fall-like spookiness. As with most of my cover photo selections, I knew this was "the one" the minute I saw it.

Shoals Magazine Fall cover


Page 11
I like this layout becuase of the movement the horse on the right hand page has. I also love the determined look on the rider's face. I decided to use a large, almost two-page spread of this photo because I wanted readers with limited knowledge of the game of polo to be drawn into the story. I think this visual introduction captures readers' curiosity.
Shoals Magazine Fall favorite page



Shoals Magazine Fall favorite page




Shoals Magazine Fall favorite page




Shoals Magazine Summer 2006

Hard copies and pdfs of magazines are available upon request.

Monica Collier, Home